Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every sales record in his company and increased his income twenty-fold.
Since that breakthrough many years ago, Tracy has meticulously studied and collected the best of the best in sales-closing techniques. Now, in The Art of Closing the Sale, he shares this wealth of knowledge that has already helped more than one million people maximize their sales results.
No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing.
The Art of Closing the Sale teaches the learnable skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a future of success.
In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to:
Set clear goals—and achieve them • Develop a sense of urgency and make every minute count • Stay motivated • Know your products inside and out • Analyze your competition • Identify competitive advantage • Develop your sales strategy • Find and quickly qualify prospects • Create rapport early and build trust • Understand the three keys to persuasion • Master the elements of an effective presentation • Use the power of suggestion • Establish ‘megacredibility’ • Overcome the six major objections • Ask for action • Advance your career by following up
Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
"Brian Tracy is the master in understanding and teaching self-enrichment. In this priceless book, he unlocks the key to your door of success and fulfillment—belief in your own potential. Internalize his wisdom and you will surely realize your goals."
—DENIS WAITLEY, author of Psychology of Success
"Brian continues to impact the lives of everyone he touches. This book provides a logical road map that everyone can use to maximize their true potential."
—JOSEPH SHERREN, CSP, HoF, author of iLead: Five Insights for Building Sustainable Organizations
"When Brian Tracy writes a new book, I drop everything and start reading. We all need sharp lessons on developing more self-confidence and pursuing challenging goals. This book will make a significant difference in your life."
—PAT WILLIAMS, Orlando Magic Senior Vice President and author of Leadership Excellence
"The one quality that makes all the success principles work is unshakable confidence in yourself. Brian now shows you how to grow your confidence to the point where you become unstoppable."
—JACK CANFIELD, coauthor of Chicken Soup for the Soul
"Lacking confidence erodes your self-worth and paralyzes your productivity. In this book, Brian Tracy shares the secrets to developing and maintaining high levels of self-confidence—so that you can live the greatest life!"
—KRISTIN ARNOLD, author of Boring to Bravo: Proven Presentation Techniques to Engage, Involve, and Inspire Your Audience to Action
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.