Erdener Kaynak

New Product Development: Successful Innovation in the Marketplace

Business Simulations, Games, and Experiential Learning in International Business Education

International Retailing Plans and Strategies in Asia

Global Tourist Behavior

Implementation of Total Quality Management: A Comprehensive Training Program

European Perspectives in Marketing

Executive Development and Organizational Learning for Global Business

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Service Industries in Developing Countries

International Marketing: Sociopolitical and Behavioral Aspects

Japan and China: The Meeting of Asia's Economic Giants

International Retailing Plans and Strategies in Asia

Globalization of Consumer Markets: Structures and Strategies

Marketing in Central and Eastern Europe

Strategic Networks: The Art of Japanese Interfirm Cooperation

Consumer Behavior in Asia: Issues and Marketing Practice

Consumer Behavior in Asia: Issues and Marketing Practice

Globalization of Consumer Markets: Structures and Strategies

The Global Business: Four Key Marketing Strategies

Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe

Service Industries in Developing Countries

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Cross-National and Cross-Cultural Issues in Food Marketing

Industrial Products: A Guide to the International Marketing Economics Model

Management Education in the Chinese Setting

Globalization and East Asia: Opportunities and Challenges

Teaching International Business: Ethics and Corporate Social Responsibility

Business Simulations, Games, and Experiential Learning in International Business Education

New Product Development: Successful Innovation in the Marketplace

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Marketing Issues in Western Europe: Changes and Developments

Strategic Global Marketing: Issues and Trends

International Business Teaching in Eastern and Central European Countries

Teaching and Program Variations in International Business

International Management Leadership: The Primary Competitive Advantage

Food and Agribusiness Marketing in Europe

Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

International Business Expansion Into Less-Developed Countries: The International Finance Corporation and Its Operations

Ethical Issues in International Marketing

Internationalization of Companies from Developing Countries

Contextual Management: A Global Perspective

Global Tourist Behavior

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Executive Development and Organizational Learning for Global Business

Globalization of Business: Practice and Theory

Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

Strategic Networks: The Art of Japanese Interfirm Cooperation

Market Evolution in Developing Countries: The Unfolding of the Indian Market