Picnic Online Supermarket

Picnic Technologies B.V.

About this app

Picnic is the supermarket on wheels! We deliver all your groceries at home - always for low prices, free of charge. Download the app and quickly see if we already deliver in your area!

The huge advantage of the small car


✔️ Always low prices and free home delivery
At Picnic, we don't have expensive stores. And for you, that means: always low prices and free home delivery! In addition to all the shopping you are used to, you will also find new super deals and delicious discount recipes in the app every week. You save what we save!


✔️ Fresh from whey to you
We bring all your vegetables, fruit, and dairy directly from the farmer to you. Without unnecessary stops. And because your groceries are not waiting on the shelves, they always arrive fresh at your home!


✔️No shops, that means sustainable
Our electric cars drive through the neighborhood via smart routes. Like this, we save a lot of trips to the supermarket together! We also only buy the products that you order. The advantage? 90% less waste than a normal supermarket.


The big things a small car can do…

How does Picnic work?

1. Download the app and order your groceries online
To order at Picnic you need the Picnic app. Download it now and register. You can collect all the groceries you need in the app as soon as you can order. Make a shopping list, and choose a delivery time. We’ll take care of the rest!

2. We take care of your shopping
Now it's our turn! As soon as we have all orders for the next day in, we send our shopping list to our baker, greengrocer, and the other suppliers. Once everything is neatly packed, we are ready to leave for your neighborhood. We keep the fresh products nice and cool in separate crates.

3. We deliver your groceries to your home for free
With our sustainable, electric cars we drive through the neighborhood via smart routes. In this way, we ensure that everything on your shopping list is delivered to your home, punctual to the minute.

Did you know that Picnic is the fastest-growing online supermarket in the Netherlands? Don't worry if we can't deliver to you yet, because we are expanding quickly. Sign up and we'll keep you posted!

Ratings and reviews

Good prices. For me this app has been very helpful, sometimes I struggle to get groceries in time because of my work shifts. Also struggling with health issues, and I'm awake at times groceries aren't possible anymore. I wish they did add English to the app, but I am happy to see they have many italian food options as well ❤️‍🩹. I thank the Picnic team for their help 🫶🏾 for everything they do to make groceries accessible to the elderly, people at risk, the people with disabilities etc.

of course there's always something that they don't have, but since they have many of all the things we regularly bought from the local supermarket that they decided to remove from their store, it's a no brainer. Also saves me walking home with a bag that's far too heavy :-) App itself works well, availability is up to date (really rarely not) and the delivery windows are nice. Personnel is almost always happy and professional and when there's an issue with the delivery it's always solved.

Picnic is what happens when a company's leaders are chosen based on the singular and shared ambition of appearing very busy. For example, looking thoughtful, perhaps frowning a little, and saying "Hmmm!". Alternatively if you are feeling shy, you could wander around at a brisk pace while carrying your laptop, so people think you are going somewhere important and don't interrupt you. It's hyper-toxic for the actual employees who do actual work though, and I cannot support it