H&M

H&M

About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

Ratings and reviews

App and mobile site do not recognize my login credentials but the desktop version does. I've received an email with a discount code for 25% off but keep getting an error message when trying to apply it at checkout. The message says that it's invalid despite the fact that I'm logged in (on desktop version of site). I find shopping online and in the app extremely frustrating.

The app is a bit glitchy. Items kept disappearing from my cart not allowing me to come back and purchase on a later date. When I tried to checkout, the payment did not process for quite some time. Eventually it worked in third attempt and I was able to place my order. The size chart while picking out an item is quite confusing especially if you are purchasing coats/jackets and blazers.

Got an error message after submitting an order. Tried 3 times to submit. Error. Error. Error. Opened the app the next day while I was in the store purchasing the items I thought I hadn't been able to purchase online, only to see 3 orders in progress from the day before. All 3 orders went through, and customer service had no way to cancel them. SO I'll now have 4 sets of the same outfits, and I'll have to go BACK to the store to return the 3 I never knew I ordered. Fix your app.

What’s new

The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.