AJ Bell

4.3
2.48K reviews
100K+
Downloads
Content rating
Everyone
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About this app

Completely free to download, it lets you buy and sell, and keep track of your investments, on the go.

We offer Self-Invested Personal Pensions (SIPPs), Stocks and shares ISAs (including Lifetime ISAs and Junior ISAs) and Dealing accounts.

Using this app, you can:
- Buy and sell a wide range of investments including shares, funds, investment trusts and ETFs
- Deal at best or place limit and stop orders
- Edit and cancel existing limit orders
- Top up your account using a debit card
- Keep an eye on the value of your account – 24/7
- View your cash statement, active orders and transaction history
- Send, read and reply to your secure messages
- Read market news and the latest content from Shares magazine
- Watch our latest investment videos
- Enable fingerprint recognition for ‘read-only access’ to your account (you’ll be asked to fully log in to deal, top up or send a secure message)

You can log in to the app using by your existing AJ Bell login details.

The value of your investments can go down as well as up and you may get back less than you originally invested. We don’t offer advice, so it’s important you understand the risks. If you’re unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change.

If you have any questions about the app or want to speak to us about your account, just visit www.ajbell.co.uk or call us on 0345 54 32 600.

Please take note that by downloading the app, you are agreeing to the AJ Bell We are authorised and regulated by the Financial Conduct Authority.
Updated on
12 Sept 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
App activity, App info and performance and Device or other IDs
This app may collect these data types
Personal info, Financial info and Messages
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.3
2.42K reviews
Evan Greensmith
7 August 2025
When putting in a limit buy order it always warns that the limit price is significantly different than the stock price, even when setting the limit price to the last stock price. It does not state what it thinks the limit set and stock price are, or why it considers it significantly different. Can't tell if it is me or the app that is having an issue. Also setting a limit buy order - List the last price close to the limit input - Consistently use GBP or GPX for prices. Don't swtich
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AJ Bell
11 August 2025
Thanks for your detailed feedback, it’s really helpful. We’ve shared your comments with our Product Development team to look into and for consideration in future updates to improve the limit order process and pricing display.
Lyndon Brown
2 May 2025
fairly straight forward, but needs better portfolio visualisation tools and analytics. Not all relevant information is available on the same screen without switching settings. Also limit orders are difficult to review, as not all relevant information is shown in the summary metrics (such as number of shares being traded, which should be a simple consideration). Pricing ok, not fantastic, as long as you don't buy funds.
2 people found this review helpful
Did you find this helpful?
AJ Bell
9 May 2025
Thank you for your detailed feedback—it’s really helpful. We’ve shared it with our Product Development team for consideration in future updates.
Simon
11 September 2025
In app pricing is incorrect, I have had 3 different values for the same SIPP. Customer support pretty poor, screenshots etc sent to AJ Bell, problem acknowledged by AJ Bell. " problem has been escalated with our IT team"!! Check pricing and portfolio values carefully!!
1 person found this review helpful
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What's new

Latest update – we've made a few small improvements so you can feel good, investing with the AJ Bell app.

App support

About the developer
AJ BELL BUSINESS SOLUTIONS LIMITED
mobiledevelopmentteam@ajbell.co.uk
4 Exchange Quay SALFORD M5 3EE United Kingdom
+44 7596 882626

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