AppChoices

The Digital Advertising Alliance

About this app

Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out of IBA with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF.” AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting this page.

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

V 1.4.1

Ratings and reviews

This app is clear and educational and it is easy to use. It is a big step in the effort to limit the ads that appear on my phone. For removing of ads, which had become a real challenge to my daily if not constantly being presented with un-wanted advertising, I have used this to remove nearly 99% of all add off my devices. Use it, read through and learn about this Problem, in our agreement s, with these media and internet usage agreement. Then, clear them out.

It would be great if it could help me get rid of PowerinBox. ** Edit 2020- I bought a bass guitar a few weeks and now I'm getting ads for violins on every single page I visit. 99% of the time it's the same one over and over. Why can't I click on the ad and say I don't want to see it anymore, show me something else if you must put your ads on every page. I did complain once about sexually suggestive ads and I haven't seen anymore since. I'm going to try this app again and see if it helps.

This app is actually the best for not only opting out of third party advertising that tracks activity through personalized and behavior based ads, but it is also tells you who these companies are. You can message them independently and send opt out requests too. Thank you for that, AdChoices! I suggest creating a tool to correct the issue with user browser preferences for third-party cookies preventing the AdChoices opt-out requests from going through completely. Finding instructions is a pain.

What's new

Improvements and bug fixes