LEGO® Insiders: Shop & Earn

LEGO System A/S

About this app

Join LEGO® insiders – unlock exciting benefits and rewards that connect you with our world of products and experiences, such as early access to sets, earning points on purchases to redeem for member-only rewards, and benefits like digital downloads. Available from day one.

The LEGO® Insiders app is your all-in-one mobile membership hub. Earn loyalty points when you shop your favourite LEGO® sets directly in the app or by accessing your membership card in stores, access and redeem fun and collectible rewards with your purchases or as digital downloads, and enjoy exclusive member benefits wherever you are.

New to LEGO® Insiders? Members can earn points with every purchase and can redeem them for members-only rewards and discounts. Members are also the first to access new and exclusive sets. But even before that next must-have set is available - you will start enjoying benefits from day one - before you’ve earned a single point. Whether you're building your dream collection or looking for your next adventure, the LEGO® Insiders app makes accessing your membership convenient, faster, and more rewarding.

Earn points with your LEGO® purchases
Join the LEGO® Insiders loyalty programme and earn points every time you shop in the LEGO Insider App, on LEGO.com, in LEGO® Stores, or with selected partners.

• Earn even more by adding sets to your Collection using the QR code inside the box - available on eligible LEGO® sets purchased anywhere

• Earn faster during exclusive member double-points events and special promotions

Spend points for rewards, discounts, and exclusive offers
LEGO® Insiders can redeem their loyalty points for exclusive items, discounts on LEGO® sets, member-only digital downloads, or sweepstakes entries. Your points unlock real value across the LEGO® universe.

• Spend points for limited-edition collectibles, sets, exclusive content, or merchandise

• Spend points to get instant discounts on select LEGO® sets

• Enter sweepstakes for money-can't-buy prizes

Enjoy seasonal member offers and gifts with purchase
As part of the loyalty programme, LEGO® Insiders receive exclusive offers and limited-time gifts with purchase periodically throughout the year.

• Receive limited gifts for qualifying purchases

• Benefit from seasonal exclusive offers

Get early access to new sets
LEGO® Insiders can shop before anyone else. Be the first to find out about and buy new releases and exclusives as part of the loyalty programme.

• Early access to selected new sets

• Personalised set recommendations

• Browse, search and shop your way

No purchase needed to start earning
You’ll unlock benefits, rewards and get early access to sets as soon as you sign up. Explore the app’s features and access member benefits such as digital downloads through the loyalty programme.

Built for LEGO® fans 18+
This app is designed for adults who want more from every LEGO® moment. That membership feeling starts here.

Important information:

• Free for LEGO® Insiders members aged 18+ (account required)

• Points, rewards, and discounts may vary by country

• Internet connection required

• For more, visit www.lego.com/insiders

Trademark notice:

LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ©2025 The LEGO® Group.