Rule: Budget & Manage Money

Content rating
Everyone
5K+
Downloads
Content rating
Everyone
Learn more
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About this app

Stop impulse spending. Ditch boring budgets. Make money click.

Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.

DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organized, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.

Rule has been built for:

Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.

Impulse Shoppers: We help you create that crucial pause between desire and purchase.

Budget Haters: Finally, a system that works with your natural habits, not against them.

MEET YOUR PET SQUIRREL 
Forget overwhelming notifications and complicated spreadsheets. Your personal pet squirrel is your new money buddy. They celebrate your wins, encourage you to save, and never make you feel guilty about slip-ups.

WHY YOU'LL LOVE RULE:

🌰 FUN BUDGETING: Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.

🛑 STOP IMPULSE SPENDING: Get a "quick reality check" before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.

🌱 WATCH YOUR SAVINGS GROW: Make saving a daily ritual. Your squirrel cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!

👑 COLLECT CUTE REWARDS: Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.

Say goodbye to money anxiety and hello to your new budgeting buddy!

Download Rule today and turn money management into a game you can actually win.
Updated on
Mar 16, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Device or other IDs
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted
Content rating
Everyone
Learn more

App support

About the developer
RULE FINANCE LIMITED
dev@rulemoney.co.uk
133-137 Alexandra Road Wimbledon LONDON SW19 7JY United Kingdom
+44 7503 068540