3.9
4.1K reviews
100K+
Downloads
Content rating
Everyone
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About this app

Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out of IBA with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF.” AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting this page.

The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.

V 1.4.1
Updated on
Jan 22, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info
Data isn’t encrypted
Data can’t be deleted

Ratings and reviews

3.9
3.94K reviews
Arthenia “Art” Pendragon
January 9, 2024
App works, but it's playing you. Yes, it will help you opt out of a good chunk of third-party trackers. But the ones that won't gp through? Are the ones its letting track you itself. The app has a pretty significant number of trackers, and thats what's left after the opt outs. It's not a terrible app, but you need a tracker blocker to use it lol
192 people found this review helpful
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Tamara Rasheed
February 18, 2024
This app is actually the best for not only opting out of third party advertising that tracks activity through personalized and behavior based ads, but it is also tells you who these companies are. You can message them independently and send opt out requests too. Thank you for that, AdChoices! I suggest creating a tool to correct the issue with user browser preferences for third-party cookies preventing the AdChoices opt-out requests from going through completely. Finding instructions is a pain.
10 people found this review helpful
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Ben Jarnagin
October 10, 2023
I HATE ADS! They get in the way of trying to read what I'm interested in reading. Scrolling around the ads takes on another layer of irritation. Ads are also deceptive-especially solar installations & then there are the miracle cures for all that ails us that have seemingly never ending "WAIT" for yet another "deal" that only pads the pockets of those who broadcast these time wasting stories. I happen to enjoy looking at old cars. It infuriates me 2 later see cars I already saw w/No intent 2 buy
189 people found this review helpful
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What's new

Improvements and bug fixes