3.9
4.5K reviews
100K+
Downloads
Content rating
Everyone
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About this app

Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices.
To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide.
When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement.

v2.2.0
Updated on
Feb 5, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info
Data isn’t encrypted
Data can’t be deleted

Ratings and reviews

3.9
4.32K reviews
A Google user
October 19, 2025
seems to do most of what it's mission statement says it does, but idk. there's a problem with a bit of crashing as it tries to send the notification to a company.. when you tap send, the crash says- "error opting out, please try again". there's no update to fix this so far. it would be nice to know what the results are after it's sent, other than seeing the word "sent".
37 people found this review helpful
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Ms. Ginger
August 6, 2021
Needs work but clever! Way more work than expected. It's like a 2nd job almost to keeping your opt out options locked in and up to date. Not to mention what it does to your battery, so your just adding another app, using more memory, running in the back ground that you have to constantly check like its your email. If you want ur PI SAFE.Sorry guys but it needs serious work in that aspect. But the data,information, and options it opens up for you is awesome & really clever! Good job overall!
784 people found this review helpful
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Jason Ganoe
February 18, 2026
seems to be working for the most part, only issue is BRIDGE won't turn off keeps giving message "Error Opting Out, Please Try Again".
1 person found this review helpful
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What’s new

Improvements and bug fixes