AJ Bell: ISA & SIPP investing

3.4K reviews
Content rating
Everyone
100K+
Downloads
Content rating
Everyone
Learn more
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About this app

Feel good investing. AJ Bell is the only investment provider to be Which? recommended eight years running. With our app, invest for the long-term in a Stocks and shares ISA, SIPP, Lifetime ISA and Dealing account – all in one secure place.

You can buy and sell UK and international shares, funds, ETFs and investment trusts, and manage your portfolio easily on the go. All with a low-cost, FTSE 250-listed provider that's trusted by over 760,000 investors.

Built for long-term investing

• Invest regularly into your ISA, Lifetime ISA, SIPP or Dealing account to grow your portfolio over time.
• Track your account value and investment performance, and check your cash statement and transaction history 24/7.
• Leave it all to our award-winning experts with the AJ Bell managed funds, or narrow your options with our Favourite funds list.
• Use insightful tools to help build your portfolio, plan your pension, and make more confident investment decisions.
• Enjoy low charges and keep more of your investing returns, including a 0.25% account charge that's one of the lowest around.

• Place at best, limit or stop orders, and edit or cancel existing orders whenever you need to.

An investment app that makes it easy

• Open and manage a Stocks and shares ISA, Self invested personal pension (SIPP), Lifetime ISA or Dealing account directly in the app.
• Top up quickly with a debit card to keep your investments moving.
• See all of your ISA, SIPP, Lifetime ISA and Dealing account balances together in one view so you can stay focused on your long-term goals.

Be an in-the-know investor

• Read market news and updates from Shares Magazine, written by our in-house investing experts.

• Keep track of active orders, market movements and how your investments are performing over time.

• View UK live prices.

Simple, secure login

• Enable Face ID or fingerprint recognition for quick access or use your existing AJ Bell login.
• Your data is protected with strong industry-standard 256bit encryption to keep you and your investments safe.

Support when you need it

Our UK based support team are rated Excellent on Trustpilot, and always just a call or message away. You can reach us at ajbell.co.uk, through our in-app chat, or by calling 0345 54 32 600.

Important information

Investing is an opportunity to grow your money and typically outperforms cash savings over the long-term. However, it comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research, and isn't financial advice.

AJ Bell is authorised and regulated by the Financial Conduct Authority.
Invest in a Stocks and shares ISA, SIPP and other pension accounts
Updated on
Aug 19, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    App activity, App info and performance, and Device or other IDs
  • This app may collect these data types
    Personal info, Financial info, and Messages
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

3.33K reviews
Rik
August 4, 2026
slow. 15 minutes delay for USA stock prices and no limit order option or price alert for usa so you're literally buying usa stocks blind! OK for an isa but DEFINITELY look elsewhere for a dealing app, it's also super expensive for fx fees when buying stocks. they also list in dollars then send contract notes in pounds and don't tell you how many dollars you paid making it hard to track the price movements and they don't tell you the conversion rate they use either. I'm switching to Trading 212
1 person found this review helpful
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AJ Bell
August 13, 2026
Thank you for your detailed feedback. We appreciate your comments, these have been shared with our Product Development team for consideration as we continue to improve the app.
Naseem
June 25, 2026
My big problem with the app is that there are about 3 if not 4 or more different balances and they never agree. Another thing, I bought US shares, and the quote was in Sterling so I really had no idea what market price I was offered. Even after the fact, nowhere is the dollar price displayed. Nowhere. That's no way to do business IMHO.
2 people found this review helpful
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AJ Bell
July 15, 2026
Thank you for your detailed feedback. Your suggestions have been shared with our Product Development team for consideration in future updates.
Mahesh Ravipati
August 29, 2026
your app/web needs a serious upgrade. very combirsom and confusing to use. a lot of useless data is thrown everywhere and the ones needed are hidden. hope your teams are aware of other platforms and their compelling product offerings
1 person found this review helpful
Did you find this helpful?
AJ Bell
September 2, 2026
Thank you for your feedback. We’re sorry to hear the app hasn’t met your expectations. Your comments have been shared with our Product Development team for consideration in future improvements.

What’s new

We've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same..