Broadway: Shop Viral Brands

BroadwayLive

About this app

Meet Broadway
India's most curated destination for fashion, streetwear, sneakers, Korean beauty, skincare, whey protein, supplements, and lifestyle. With 200+ handpicked D2C brands spanning Instagram cult-favourites, Shark Tank India-backed businesses, celebrity-founded labels, and breakthrough indie names — this is where new India shops.

Whether you're building a wardrobe that turns heads, a skincare routine that actually works, or a lifestyle that feels intentional — Broadway helps you get there before it goes mainstream.

Why Broadway is Different
200+ curated D2C and indie brands you won't find on generic marketplaces
Sneakers, streetwear, athleisure & indie fashion — India's most exciting labels in one app
Korean beauty & skincare routines — Celimax, Biodance, Torriden & more
Whey protein, creatine & supplement shopping — Dymatize, Isopure, imported & Indian brands
Instagram icons, Shark Tank India alumni & celebrity-backed labels — all in one place
2-hour express delivery in select NCR, Hyderabad & Pune locations
Fresh drops and new arrivals every week
Offline stores in Delhi, Hyderabad and Pune — browse online, experience in-store
Easy returns, smooth checkout, zero stress

What you can shop on Broadway
1. Fashion, Streetwear & Sneakers
Shop India's most exciting streetwear labels, sneaker drops, denim, jeans, athleisure, and indie fashion — from minimal to maximalist. Partywear, festive fits, occasion wear — curated brands you won't find anywhere else. New drops every week, delivered in 2 hours.

2. Korean Beauty & Skincare
Broadway brings you the best of K-beauty and Korean skincare — Celimax, Biodance, Torriden and more. Build a glass skin routine, explore new actives, or find your holy grail SPF. The most curated skincare routine experience in India. In your hands in 2 hours.

3. Whey Protein, Creatine & Supplements
India's widest curated supplement shopping selection — whey protein, creatine, mass gainers, vitamins and more. Shop Dymatize, Isopure, and a range of imported and Indian brands. Fitness nutrition delivered in 2 hours.

4. Lifestyle Essentials
From Mokobara luggage to travel gear and home essentials, Broadway covers the full lifestyle spectrum. Curated picks for the modern explorer — gifting, appliances, and more from brands that actually have a point of view.

5. Broadway AI — Your Personal Style Engine
Get daily OOTD verdicts, Korean colour analysis, and a personalised skincare routine tailored to you. Broadway AI understands your aesthetic and helps you discover fashion and beauty picks you'll actually love.

6. Shop with Your Tribe & Earn Rewards
Be part of a community that discovers together. Earn rewards as you shop, explore, and engage. Exclusive member perks and loyalty rewards coming soon.

Brands include: GullyLabs, Mokobara, The Bear House, Nish Hair, Celimax, Biodance, Torriden, Dymatize, Isopure, Comet, Chapter2 — and 200+ more across fashion, beauty, wellness, and lifestyle.

Download Broadway. Discover what's next. Repeat.

What’s new

• Shop: Discover and purchase what you love
• Vibe: AI chat for a smoother, vibe-matched experience
• Tribe: Coming soon