U By Emaar - Loyalty & Rewards

3.29K reviews
Content rating
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About this app

Welcome to Dubai’s Most Rewarding Loyalty Programme.

Bringing together the diverse brands in the Emaar portfolio, U By Emaar enables its loyal customers to create memories and enjoy unique experiences while earning valuable loyalty points called Upoints. A loyalty programme designed around individuals, Upoints can be used to enjoy discounts and privileges against hotel stays, spa treatments, restaurants and entertainment venues across popular locations such as Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotel Dubai, At.Mosphere, Reel Cinemas, Dubai Aquarium & Underwater Zoo and more!

The four tiered programme Black, Silver, Gold and Platinum allow members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier while transforming every moment into a rewarding experience.

Experience the most rewarding loyalty programme in Dubai.

Key features:
- Discover and learn more about the portfolio of participating brands
- Earn, redeem and track your points as you upgrade tiers
- Explore member specials including offers and other great initiatives
- Track your bookings and transactions
- Set preferred categories and communication choices
Updated on
May 26, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Files and docs and 3 others
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

3.16K reviews
Khalid Fakhouri
February 11, 2023
I am extremely disappointed with the app I have been using regularly for my purchases. Recently, the app crashed and I lost all of my receipt points worth hundreds of dirhams. I immediately reached out to support for help and they promised to resolve the issue and restore my points. However, despite multiple follow-ups, they never came back to me and my points were never restored. The app is supposed to be reliable and user-friendly, but this experience has been the complete opposite.
2 people found this review helpful
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Caleb Varghese
April 2, 2023
it's so incredibly hard to find where I can redeem the points I have from using my credit card! information is outdated on the app and it's just not at all user friendly
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Deepak Khanchandani
April 22, 2021
Utter garbage. First, the sign up page doesn't work, then after trying about 15 times it finally let's you enter last the phone number screen, but then it asks for all your personal details (completely unnecessary of course for the purposes of this app) and then repeatedly fails to save. I only downloaded because I was told U points can only be collected and used via the app. After this experience I'm happy to forfeit my points just to not have to deal with this badly made disaster of an app.
22 people found this review helpful
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What's new

With the recent storage permission changes by Android, devices running Android version 13 file uploads from local storage. We have identified and have address out the issue encountered. We have deployed the fix to ensure a seamlessly APP performance and better user experience.