Purposeful by Kumanu

4.3
192 reviews
10K+
Downloads
Content rating
Everyone
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About this app

Welcome to Purposeful, a sponsored application provided to individuals through an employer, health plan, university or other organization.

This one-of-a-kind, individualized experience will guide you toward the best version of yourself by helping you develop a deep sense of purpose, keeping you aligned to the things that matter most in your life, and suggesting the next best steps to take.

(If you’re interested in Purposeful but don’t have access, please inform your employer or health plan. For tips on how to start the conversation, email us at info@kumanu.com)

Purposeful is simple to use, but it’s based on powerful science. Here’s how it works:

Purposeful thoughts have a profound effect on us. They fuel the part of the brain that allows us to regulate emotion, manage stress, and make better decisions. Purposeful will help you focus and amplify this effect to help you become your best self.

Ready to start living for what matters most, build positive habits, and explore fresh ideas from our experts and the Purposeful community? It’s easy to get started.

Your sponsoring organization will provide you with a unique link to set-up your Purposeful account. Simply click the link, then download the app to get started.
Updated on
Oct 2, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Photos and videos and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.3
190 reviews
J Ecris
December 24, 2025
Firstly, stop rotating the screen. It's driving me mad. Next, provide exercises to help me figure things out. For example, the question What are your core values? is huge and not necessarily obvious. So far, the app is minimally helpful. I'd do better making up my own exercises, but I downloaded the app to avoid that.
1 person found this review helpful
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Justin Van der mei
July 21, 2025
I love the idea of exploring ones purpose and making it an actionable pursuit. I enjoyed the app during the trial period, but ultimately decided to cancel as I felt i wasn't personally going to take full advantage of it. However, I neglected to cancel before the end of the trial period and was charged for a years subscription. Customer service wasted no time in refunding my money and getting back to me via email. That really made my day!
18 people found this review helpful
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amanda cavanaugh
August 21, 2020
I like this way of briefly checking in, it prompts you 3x a day, you can jot down your thoughts or not. There are other parts of the app to explore, like tips and short meditations, but after I used it pretty faithfully for a couple months it got old. I like that the prompts ask a variety of specific questions, but when you actually open the app to write/rate, it is always the same. Of course, you can write down your thoughts on the prompt and not the actual (always the same) question. Good for mindfulness, especially if you feel you already know your purpose, but probably won't help you discover it.
43 people found this review helpful
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What’s new

Thanks for using Purposeful! Version 7.3.1 addresses a few bugs to improve your experience.

As always, if you have trouble or feedback, please let us know at support@kumanu.com.