JOYfuel curates action-driven social media algorithms for users, based on the intentions they set.
Our approach is based on the "cognitive-triangle" model which outlines the interconnectedness of thoughts, emotions & behaviour, and we see Social media content as the most engaging platform for thoughts.
By helping users to align their content to their intended actions, we improve their self-efficacy, agency and mental wellness. This holds particularly true for young adult users.