From profiles others can see, to a personal timeline, a shared timeline feed with photos that stay live for 6 days (giving you plenty of time to catch up on what friends have been up to), the ability to upload a limited amount of actual photos (No screenshots or memes) and time stamped calendar and memory views; there a lot to love with lifetime.
Designed to be used with the people you meet as a way to keep in touch in an increasingly busy life, structured with a Privacy focused mentality.