Nielsen Mobile App

11.7K reviews
Content rating
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About this app

The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet.

If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel.

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Note that our app uses an on-device local VPN to collect high level mobile web and app usage information such as timestamp and URL for media research purposes.

Our app also uses Foreground Services to connect with and locate panelists’ wearable devices via bluetooth (which are provided by Nielsen), and sync with a Nielsen backoffice on a regular interval to collect and process data - both of which are critical features of the app and core components of participation. In addition, the App serves as a tool for panelists to manage their account, including accessing their rewards.

You can access our Privacy Policy here:

If you have any questions, you can contact our support team at:
Updated on
Jun 20, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, App activity and 2 others
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

10.9K reviews
Kathy Davis
April 11, 2024
Easy way to earn rewards. However, I am having problems connecting my new phone to the app so I can earn points. I keep getting an error that says I don't qualify for the panel at this time. also tells me to add additional mobile device by logging in ... Which I have done multiple times with no results. I have had to Opt out of this app and the opportunities to earn rewards. I have contacted the Nielsen IT help desk multiple times, but I they haven't been any help.
7 people found this review helpful
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Nielsen Company
March 18, 2024
Please allow us the opportunity to resolve your concern by contacting our helpdesk at
Stephanie Cosgrove
April 16, 2024
Earning rewards is easy on my laptop; however, the mobile app prevents so many sites from loading. It's so very annoying and frustrating. But turning it off on the mobile app only creates mind-boggling notifications to turn it back on. So now, when the mobile app refuses to allow a site through (not blocking for unsafe sites, just hanging up), I have to go to my laptop in order to access whatever site it is I'm trying to view. It's time consuming and often inconvenient.
9 people found this review helpful
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Nielsen Company
April 17, 2024
Please allow us the opportunity to resolve your concern by contacting our helpdesk at
Kyle Stein
February 18, 2024
Rewards are good, but app interferes with my internet connection so that I have to force stop it in order to load almost any webpages. It has gotten a bit better, but it's still very bad. And of course the help desk wants you to reinstall it 5 times rather than admit that it's a broken app. But it got me like $150 off a new laptop (used my rewards points for a Best Buy gift card) so I'm satisfied overall. And hey, it keeps me on my phone less!
20 people found this review helpful