NOW

Contains ads
3.3
107K reviews
1M+
Downloads
Content rating
Teen
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About this app

Welcome to NOW, your streaming platform to watch the TV series of the moment, the shows everyone is talking about, the most anticipated films and the excitement of Sky's great sport!

Simply choose your NOW pass and start watching on over 60 compatible devices at home, on the go, or even offline. Streaming has never been easier!

Discover everything that awaits you on NOW:

Entertainment
Watch international TV series with the best of HBO titles, the shows that everyone is talking about, Sky Original productions, documentaries, programs for children and teenagers and much more in streaming

Cinema
Watch over 1000 films in streaming, from great international cinema to Italian successes

Sport
All Sky sport: experience the emotions of great tennis, national and international football, Formula 1®, MotoGP™ and much more

KIDS
A tailor-made experience for each member of the family with content even for the little ones, all protected by Parental controls.

IMPROVE YOUR EXPERIENCE

Our standard experience offers ad-supported streaming, full HD definition, stereo audio, and the ability to watch on one device at a time

The Premium version is an option that, added to your passes, will allow you to improve your experience on NOW by watching content on 2 devices simultaneously, all on demand without advertising interruptions and immersive Dolby Digital 5.1 audio.​

OTHER FEATURES TO APPRECIATE:

- Creation of personalized profiles for the whole family, with tailor-made recommendations for TV series and cinema.
- Intuitive search to quickly find what you want to watch.
- Pause and rewind functions for live TV programs.
- Download content for offline viewing.
- Ability to save your favorite titles in a dedicated list, so you don't lose them.
Updated on
Mar 12, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, App info and performance, and Device or other IDs
Data is encrypted in transit
Data can’t be deleted

Ratings and reviews

3.5
90.4K reviews
Isotta Chiodi
March 7, 2026
Whenever I try and watch something it keeps telling me that the account is being used on another device. Mind you, I manually disconnected all the other devices to try and fix the problem, but it keeps insisting and there's no way to watch contents on my phone.
4 people found this review helpful
Barneby
April 19, 2024
Horrible experience, paid for now TV to watch live Tennis Games. The open does not even open on my Google Pixel 6, it instantly crashes. I hope they fix this as the App is unusable for me like this. When I watch on my PS5 the Streams have insufficent description, so I have to open each one to see what I am actually watching. Would be a 5 minute fix but there seems to be no interest. For payments I wish they would implement Bitcoin/Lightning at some point in the future.
1 person found this review helpful
Cristiano Vavalà
July 9, 2023
Installed and subscribed only in order to watch Wimbledon. Really disappointing in this regard. You're allowed to choose only three live streams out of 18 tennis courts, and you never know what match you're going to watch until you actually let the stream start (a few more captions would be useful). You should learn and borrow from Discovery+ (ex Eurosport Player) instead. Their live coverage of other Grand Slam events (Australian Open, Roland Garros) is exemplar. And it's even cheaper!!
8 people found this review helpful

What’s new

Scopri l'ultimo aggiornamento di NOW con nuove funzionalità per migliorare ancora di più la tua esperienza di streaming!