Purpose of this application :
This Standard Operating Procedure (SOP) defines the correct usage of the NR Chat Application, NewsReach's unified communication platform. The application consolidates client conversations, internal team coordination, and calling activity — spanning WhatsApp, voice calls, and workspace messaging — into a single interface, replacing fragmented communication across multiple external tools such as personal WhatsApp, Google Hangouts, and phone dialers.
2. Objective of this application :
The NR Chat Application has been introduced to streamline communication with clients and internal teams across multiple platforms — including WhatsApp, voice calls, and internal workspace chat — from a single, centralized system.
Key objectives include :
- Unify client conversations (WhatsApp and calls) and internal coordination within one application.
- Ensure every client and lead interaction is logged, traceable, and accessible to authorized team members.
- Reduce dependency on personal devices and unofficial communication channels for official client conversations.
- Enable faster internal coordination through order-linked chats, group channels, and direct messaging.
- Maintain a single source of truth for client data, call logs, chat history, and recordings.
NewsReach Chat Application has been introduced to streamline communication.