New Norm #1 Mental Hygiene App

New Norm

In-app purchases

About this app

New Norm is the #1 daily mental health app among our users* for mental clarity, emotional support, self-reflection and pattern visualisation.

New Norm decreases anxiety by 38% in 3 months and helps you reduce overwhelm, organize your thoughts, improve emotional awareness, and better understand yourself through one continuous mental hygiene space.

New Norm is consists of 4 main features: Talk Space, Mind Graph, Keeper and Planner.

Talk Space is your place to speak up, think things through, and understand what is really happening inside. It is powered by 15 AI support agents based on scientifically informed therapeutic modalities, helping you reflect, process emotions, organize thoughts, and receive structured support without being told what to do.

Keeper is your personal space to journal and keep everything that matters to you: thoughts, memories, screenshots, pictures, handwritten notes, voice memos, and reflections. Everything you keep can become part of your Mind Graph, your visualized memory, so you can return to it later, discuss it with New Nörm, and understand it more deeply.

Mind Graph visualizes your thoughts, emotional patterns, recurring themes, triggers, progress, and connections across time. It helps you see what is usually hard to notice, understand yourself better, and think through your inner world with more clarity.

Planner is the first planner designed around your mental state. It helps you plan your day in a way that reduces overwhelm, procrastination, guilt, and cognitive overload — so you can feel more focused, realistic, and effective.

Unlike traditional mental health apps focused only on isolated moments, New Nörm connects emotional support, mindfulness, journaling, self-reflection, mental organization, daily planning, emotional awareness, visualization, and continuous support in one daily mental hygiene space.

STRUCTURED SUPPORT FOR CLEARER THINKING

New Nörm does not tell you what to do. It helps you slow down, reflect, organize your thoughts, understand emotional patterns, and support your mental clarity over time.

FEATURES

Talk Space
Speak up, think through, reflect, process emotions, organize thoughts, and receive continuous structured support.

Keeper
Journal and keep thoughts, memories, screenshots, pictures, handwritten notes, voice memos, and reflections in one connected place.

Mind Graph
Visualize your thoughts, emotional patterns, recurring triggers, progress, and connections across time.

Planner
Plan your day based on your mental state to reduce overwhelm, procrastination, guilt, and cognitive overload.

Awareness
Build emotional awareness and understand how your inner world evolves over time.

Therapist Connection
Share selected insights, reflections, and patterns with your therapist when needed.

Perfect for:
• Mental clarity
• Mental hygiene
• Daily mental health support
• Emotional support
• Self-reflection
• Thought organization
• Mental organization
• Mindfulness support
• Wellness
• Journaling
• Anxiety relief
• Stress relief
• Overthinking
• Overwhelm
• Cognitive overload
• Daily planning
• Emotional awareness
• Emotional pattern tracking
• Reflection and visualization
• Continuous support

IMPORTANT NOTE

New Nörm provides mental support, self-reflection, journaling, mindfulness, planning, and mental hygiene tools. It is not a medical device and is not a substitute for professional mental health care, therapy, diagnosis, or treatment. It can be used independently or alongside therapy.

SUBSCRIPTION TERMS

Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. You can manage and cancel subscriptions in your App Store account settings.

Terms of Use (EULA):
https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Privacy Policy:
https://newnorm.app/privacy

*Based on a 2026 comparative U.S. user survey.

Ratings and reviews

I have been using the app for a few months now, and I like it very much. it's simple to use, yet very helpful in thinking through everyday stuff, be that business, parenting or other relationships and getting a clear path forward without overthinking and overwhelming anyone around me.

Brilliant app! Much recommended! If something is on your mind, New Nörm gives you a private space to talk it through, reflect, and understand yourself better. It helps you gain clarity without judgment or empty validation.

Great app with a clean interface and smooth performance. Easy to navigate and does exactly what it promises. It’s been helping me daily with my struggles, and having a psychologist AI available anytime makes a real difference. Looking forward to future updates and new features—keep up the good work!