Cult Beauty: Beauty & Makeup

THG (The Hut Group)

About this app

Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.



EXCLUSIVE BEAUTY OFFERS

Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...



DISCOVER HOLY GRAIL BEAUTY

Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.



CREATE YOUR WISHLIST

Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.



YOUR FAVOURITE BRANDS

Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.


EXPERT BEAUTY ADVICE

Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.