Wealthify makes investing simple and affordable for everyone.

Our investment experts build and manage your investment plan on your behalf, every day. You can start with as much or as little as you like and our fees are low and transparent, so the cost of investing is always clear.

Investing made simple

Get started in around 10 minutes. Simply decide how much you want to invest and choose a risk level you’re comfortable with. Then just give us a few details and you’re done. Our investment experts do the rest, building you a plan containing things like shares, bonds, property and commodities from around the globe.

Investing reimagined

There’s no experience required at all. Our five simple investment styles will help you choose a level of investing risk you’re comfortable with: cautious, adventurous, or somewhere in-between. With 24/7 access to your account via app or browser, you can check your investment performance wherever you are and top up your plan, or withdraw funds, if you need to, with just a few taps.

It’s affordable, too. We charge a simple annual fee of no more than 0.7% to manage your investments. A small annual fund charge and transaction cost also applies – please visit our fees page wealthify.com/why-invest/fees for up-to-date costs and charges.

Wealthify is the smart way to invest if you don’t have the time or the know-how.

Why Wealthify?

- Our award-winning service makes investing accessible and affordable, with low fees and no hidden costs
- Wealthify is backed by leading global financial services provider, Aviva
- Start investing with as much or as little as you like, and add regular monthly, or one-off top-ups
- Choose level of risk that suits you from our simple investment styles – Cautious, Adventurous, or somewhere in-between
- Sign up in less than 10 minutes
- Get your money managed by our team of investment experts
- Your money isn’t locked away you can withdraw it without penalty, if you need to
- Check how your investments are performing, 24/7, on any digital device
- Invest in line with your values with our range of ethical investment plans
- We offer Stocks & Shares ISAs, Ethical investment ISAs, Junior Stocks & Shares ISAs and general investment accounts.
- Transfer your existing ISAs to Wealthify and manage all of your investments in one place
- Save up to 20% on your management fees. Start a Circle and invite friends and family to join
- Manage your investments with just a few taps, via our app


We are pleased to accept customers over the age of 18 who live in England, Scotland, Wales or Northern Ireland, or the Channel Islands. You do not have to be a UK citizen to open a Wealthify Plan and start investing, but you do need to be a UK resident for tax purposes and have a permanent UK address and National Insurance number. We regret we cannot accept U.S. citizens at this time.

Although sometimes known as a robo-advisor, Wealthify does not offer advice. Customers select an investment style based on their attitude to risk.

All figures shown in the images are for illustrative purposes only and are not an indication of future returns.

Tax treatment depends on individual circumstances and may change. ISA rules apply.

The value of your investments may go down as well as up and you could get back less than you originally invested. Wealthify is authorised and regulated by the Financial Conduct Authority.