Blockchain: The Insights You Need from Harvard Business Review

Harvard Business Review · Catherine Tucker · Don Tapscott · Marco lansiti

sept 2019 · Gildan Media · Loeb: Jonathan Todd Ross

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Can blockchain solve your biggest business problem? While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage. What should you be doing with blockchain now to ensure that your business is poised for success? Blockchain: The Insights You Need from Harvard Business Review brings you today's most essential thinking on blockchain, explains how to get the right initiatives started at your company, and prepares you to seize the opportunity of the coming blockchain wave. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues-blockchain, cybersecurity, AI, and more-each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content, Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.

Don Tapscott is the CEO of the Tapscott Group and the bestselling author of Wikinomics, The Digital Economy, and a dozen other acclaimed books about technology, business, and society. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University.

Jonathan Todd Ross has narrated over 120 audiobooks across a wide variety of genres. An Audie Award winner, he is also the recipient of numerous YALSA and AudioFile Earphones Awards. Jonathan loves narrating all genres, bringing the author's words to audio-life.