Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

2019年11月 · Gildan Media · 讲述者：Pam Ward

关于此有声读物

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.

作者简介

Adele Revella is the CEO and founder of Buyer Persona Institute and a leading authority on buyer personas. Through her company's research and workshops, Adele's buyer persona methodology has become the gold standard for thousands of marketers in hundreds of global companies.

Pam Ward has performed in dinner theater, summer stock, and Off-Broadway, as well as in commercials, radio, and film. An experienced narrator, Pam has recorded many titles for the Library of Congress Talking Books program. She is the recipient of an AudioFile Earphones Award and the prestigious Alexander Scourby Award.