Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

John E. McLaughlin · David Morey · Eugene Burger

Jun 2018 · Gildan Media · Narrated by Ramon De Ocampo

About this audiobook

Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.



Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition.

Ratings and reviews

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About the author

David Morey, founder and Chairman of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants and most sought-after speakers. As a magician, he performs on stages around the world. He is the award-winning author of the The Underdog Advantage and The Leadership Campaign.

Eugene Burger was one of magic's legendary performers, philosophers, and teachers. The author of fifteen bestselling books on magic, Burger was called by Magic magazine "one of the 100 most influential magicians of the 20th century." He won many international accolades, including four awards from Hollywood's legendary Magic Castle.

John E. McLaughlin was deputy director and acting director of the Central Intelligence Agency from 2000 to 2004, capping a thirty-two-year career in intelligence. He is a highly accomplished magician, performer, and speaker, focusing on foreign affairs and the application of magic principles to intelligence, business, and leadership.

A graduate of Carnegie Mellon, Ramon de Ocampo is best known for his television work, especially for his recurring roles on many hit TV shows, including The West Wing, Notorious, 12 Monkeys, and Sons of Anarchy. A longtime audiobook narrator, Ramon is an Audie Award nominee and has won eleven AudioFile Earphones Awards.