You Risk Your Life by Joseph Slotkin - This was the audience participation show that couldn’t be topped!
When the Broadcasters Association of Democracy Inc. telecast its first nationwide surgi-drama in color, Pat Price, who was watching the screen across the mahogany in the Wish-A-Wile Bar on Wilshire near Vermont, got a brainstorm that came close to revolutionizing the scientific outlook, and certainly did make show business history.
Pat Price was one of the sharpest promoters in the Hollywood public relations game. He was in the Wilshire Boulevard bar mooning around for inspiration for a kinescoped show he was building up into a package, when he saw the sheeted anesthetized body as the telelens saw it.
Then he saw it as his miasmatic Muse saw it.