Strategy Builder: How to Create and Communicate More Effective Strategies

Stephen Cummings · Duncan Angwin

sept 2018 · Gildan Media · Narrado por Liam Gerrard

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An interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE . . . So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and practical tips to help you: Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization's distinct strategies Develop your skills as a leader of strategy discussions Understand how to use interactive drawing to engage others and achieve ‘buy in' Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com

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Stephen Cummings is professor of management at Victoria University of Wellington. His publications include Recreating Strategy, Images of Strategy, Creative Strategy, Handbook of Management and Creativity, and Strategy Builder, as well as articles in several management journals.

Duncan Angwin is Professor of Strategy at Oxford Brookes University and is widely published in strategic management literature (www.duncanangwin.com).

Liam Gerrard is an award-winning voice artist with over ten years of experience working in every field of the voice industry, as well as a highly acclaimed stage and screen actor. A 2017 Audie Award nominee, he has narrated over thirty audiobooks in a wide range of genres and styles.