The Agenda: What Every Business Must Do to Dominate the Decade

Michael Hammer

oct 2001 · Penguin Random House Audio · Narrado por Michael Hammer

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New rules for the new game:
the ideas that every business needs to win in the customer economy

In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.

The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors. Businesses that follow these principles will grow by taking market share away from those that do not. While others decline, your company can thrive. The Agenda will show you how.

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Through his management education firm, Hammer and Company, Michael Hammer works with many of the world's top business leaders. His conferences and seminars are attended by thousands of people annually, and many of the world's most successful companies are committed followers of his principles. He lives in Newton, Massachusetts.