X: The Experience When Business Meets Design

Brian Solis

jun 2017 · Ascent Audio · Narrado por Steven Menasche

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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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Brian Solis, a leading digital anthropologist and futurist, has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and the award-winning author of seven bestselling books, including X: The Experience When Business Meets Design.