In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.
In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.
Drawing on political and marketing stories from North America, Europe, and beyond, Spin gives readers an insider’s view of this stunning turnaround. The book will focus on well-known characters from the worlds of politics and marketing and reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands.
Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.
The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.
In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.
Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.
Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.
The author of the bestselling Bold and The Rise of Superman explores altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink’s Drive and Charles Duhigg’s Smarter Faster Better.
Why has generating "flow" and getting "into the zone" become the goal of the world’s most elite organizations? Why are business moguls attending Burning Man? Why has meditation become a billion-dollar industry? Why are technology gurus turning to psychedelic drugs to unlock creativity?
All of these people are seeking to shift their state of mind as a way of unlocking their true potential. Altered states, the authors reveal, sharpen our decision making capabilities, unleash creativity, fuel cooperation, and let us tap into levels of inspiration and innovation unavailable at all other times. Stealing Fire combines cutting-edge research and first-hand reporting to explore a revolution in human performance — a movement millions of people strong to harness and utilize some of the most misunderstood and controversial experiences in history.
Building a bridge between the extreme and the mainstream, this groundbreaking and provocative book examines how the world’s top performers—the Navy SEALS, Googlers, Fortune 100 CEOs—are using altered states to radically accelerate performance and massively improve their lives, and how we can too.
Ultimately, Stealing Fire is a book about profound possibility—about what is actually possible for ourselves and our species when we unlock the full potential of the human mind.
An easy-to-follow style, succinct quotations, and thoroughly accessible text throw light on the applications of economics, making them relatable through everyday examples and concerns.
Employing DK's trademark straightforward approach, The Economics Book takes a frequently confusing subject and makes sense of it, clearly highlighting both historically important and emerging ideas in this critical field of science.