หลักคิดเรื่องกลยุทธ์และการแข่งขัน (ฉบับปรับปรุง): Understanding Michael Porter : The Essential Guide to Competition and Strategy
Harvard Business Classics పుస్తకం 32 · ExpernetBooks
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รู้และเข้าใจอย่างลึกซึ้ง ถึงแก่นความคิดอันเฉียบคมของ "Michael E. Porter" ปรมาจารย์ระดับโลก "เรื่องกลยุทธ์และการแข่งขัน" ที่ผู้บริหารและผู้นำองค์กร สามารถนำไปปฏิบัติจริงอย่างได้ผล ไม่ว่าจะเป็น • หลักการที่สำคัญของห่วงโซ่คุณค่า • พลังผลักดัน 5 ประการ • ความได้เปรียบในการแข่งขัน • การสร้างมูลค่าเพิ่ม • การเลือกในแบบที่ได้อย่างเสียอย่าง • แนวคิดใหม่เกี่ยวกับบททดสอบ 5 ประการของกลยุทธ์ที่ดี ที่จะเป็นพื้นฐานอันสำคัญยิ่งต่อการที่องค์กรจะบรรลุความสำเร็จ และมุ่งสู่ชัยชนะได้ในทุกสถานการณ์ หนังสือเล่มนี้เหมาะที่จะเป็นคู่มือสำหรับผู้บริหาร คนทำงาน รวมถึงผู้ที่กำลังศึกษา MBA ทุกคน!
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