INSTANT WALL STREET JOURNAL BESTSELLER
Financial Times Best Books of 2020

"Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”
—ADAM GRANT

The world is changing drastically before our eyes—will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

That world—and those rules—are over.

By 2030, a new reality will take hold, and before you know it:

- There will be more grandparents than grandchildren
- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries

All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.

According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return.

2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.
National Bestseller

CNBC and Strategy + Business Best Business Book of the Year

It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition.

New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide.

Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.

Table of Contents

Introduction
--Supplies needed
--Design Your Label
Collecting Your Basic Ingredients
--Fuller’s Earth Preparations
--Shampoo
--Beeswax
--Orange Peel Powder
--Sandalwood Powder
--Rosewater
--How to make Rose water
--Making Your Own Infused Oil
--The Slow Sun Method
--Quick Kitchen Method:
--Method two
--Making Salves And Liniments
Simple Perfumed Ointments
--Winter Ointment Remedies
--Winter Natural Chilblains Remedy
Natural Creams
--Decoction
Clarified Butter As Beauty Cream/Healing Base
--Making Clarified Butter in Your Kitchen
--Recognizing Pure Clarified Butter
Conclusion
Author Bio
Publisher

Introduction

The natural beauty health product business is a billion-dollar industry, of which the demand is growing monumentally day by day. That is because more and more people are looking towards natural and organic solutions of the ever youthful look or getting rid of skin diseases, wrinkles, pimples, or just looking squeaky clean and fresh.

The instinctive nature of human beings to hold on to their youth, and the smooth attractive skin of that time is one of the reasons why so many people are looking for alternatives, which supposedly give them a fresh lease on looking young and looking attractive. That is the reason why you see so many brands in the market today, marketing products with supposedly exotic ingredients or secret ingredients. This is the oldest marketing stunt and wheeze, which has been practiced down the ages and it is going to continue in the year 5000.

If you stood on a market street corner in ancient Egypt, there would be some pattering show man, talking all about a magic cream, which he had learned from his Gypsy ancestors who were wise good witches. They used a secret ingredient, which were the rays of the moon, collected on a full moon’s night, with a golden spoon. And as the full moon on that special night was in her full bloom of youth and beauty, so would everyone who would pay 10 obols would get the secret of the gods. Also, he would give anyone a powerful magical elixir, which would keep him looking young and attractive for as long as he wished.
Today those same showmen on the billboards talk about the same magical mysterious elixirs, lotions, and potions which have the secret ingredient of that X factor, found only by dedicated researchers in the labs and because of their truly altruistic motives and natures, they are going to give you 10 g of this precious rare cream at a bargain basement price of $149.99, when they were selling it yesterday globally at $259.99.

And you buy it. And because you think that it is so expensive it is going to do something to you, you ought to suggest yourself into thinking that you are looking much youthful and younger. Let me tell you that even if you applied ordinary olive oil and milk cream upon your face, scrubbed it, and cleansed it, your skin would feel softer, look younger, and more youthful looking. That is because you had moisturized it and got rid of the extra layer of dirt, grime, and dead cells. 

The Market Wizards are back!


Unknown Market Wizards continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results. 


The twist in Unknown Market Wizards is that the featured traders are individuals trading their own accounts. They are unknown to the investment world. Despite their anonymity, these traders have achieved performance records that rival, if not surpass, the best professional managers. 


Some of the stories include: 


- A trader who turned an initial account of $2,500 into $50 million.

- A trader who achieved an average annual return of 337% over a 13-year period.

- A trader who made tens of millions using a unique approach that employed neither fundamental nor technical analysis.

- A former advertising executive who used classical chart analysis to achieve a 58% average annual return over a 27-year trading span.

- A promising junior tennis player in the UK who abandoned his quest for a professional sporting career for trading and generated a nine-year track record with an average annual return just under 300%.


World-renowned author and trading expert Jack D. Schwager is our guide. His trademark knowledgeable and sensitive interview style encourages the Wizards to reveal the fascinating details of their training, experience, tactics, strategies, and their best and worst trades. There are dashes of humour and revelations about the human side of trading throughout.


The result is an engrossing new collection of trading wisdom, brimming with insights that can help all traders improve their outcomes.

The world of investing normally sees experts telling us the 'right' way to manage our money. How often do these experts pull back the curtain and tell us how they invest their own money? Never. 


How I Invest My Money changes that. 


In this unprecedented collection, 25 financial experts share how they navigate markets with their own capital. In this honest rendering of how they invest, save, spend, give, and borrow, this group of portfolio managers, financial advisors, venture capitalists and other experts detail the 'how' and the 'why' of their investments. They share stories about their childhood, their families, the struggles they face and the aspirations they hold. Sometimes raw, always revealing, these stories detail the indelible relationship between our money and our values. 


Taken as a whole, these essays powerfully demonstrate that there is no single 'right' way to save, spend, and invest. We see a kaleidoscope of perspectives on stocks, bonds, real assets, funds, charity, and other means of achieving the life one desires. With engaging illustrations throughout by Carl Richards, How I Invest My Money inspires readers to think creatively about their financial decisions and how money figures in the broader quest for a contented life.


With contributions from:

Morgan Housel, Christine Benz, Brian Portnoy, Joshua Brown, Bob Seawright, Carolyn McClanahan, Tyrone Ross, Dasarte Yarnway, Nina O'Neal, Debbie Freeman, Shirl Penney, Ted Seides, Ashby Daniels, Blair duQuesnay, Leighann Miko, Perth Tolle, Josh Rogers, Jenny Harrington, Mike Underhill, Dan Egan, Howard Lindzon, Ryan Krueger, Lazetta Rainey Braxton, Rita Cheng, Alex Chalekian

Silicon Valley tries to disrupt the world — and the world says “no.”

Facebook: the biggest social network in history. A stupendous, world-shaping success. But governments were giving Facebook trouble over personal data abuses, election rigging and fake news.

Mark Zuckerberg wondered: what if Facebook could pivot to finance? Or, better: what if Facebook started its own private world currency?

Facebook could have so much power that governments couldn’t stop them. It would be the Silicon Valley dream.

 

Facebook launched Libra in June 2019. Libra would be an international currency and payment system. It would flow instantly around the world by phone. It could even “bank the unbanked.” Libra could apparently do all this just by using a “blockchain.”

But Libra would also make Facebook too big to control— and to lead the way for Facebook’s Silicon Valley fellows to swing the power of their money as they pleased. Facebook and their friends could work around any single country’s rules. Libra could shake whole economies.

And Facebook would become the “digital identity” provider to the world. If you wanted to use money at all, you’d have to go through Facebook.

Governments looked at Libra — and they saw another 2008 financial crisis in the making. Facebook’s plan would have made the company even more entrenched — at the cost of broken economies worldwide. Starting with toppling the US dollar.

Libra was as incompetent as it was arrogant — and the world stopped it in its tracks. But how did Facebook put forward such a bizarre and ill-considered plan, that left every regulator who saw it reeling in horror?

And what happens when another company tries the same trick? Or when Facebook won’t take “no” for an answer, and releases the cut-down version that they’re already calling “Libra 2.0”?

“Libra Shrugged” is the story of a bad idea.

 

Also covered:

* Bitcoin and cryptocurrency: the source of all the bad ideas in Libra.

* Central Bank Digital Currencies: digital versions of official legal tender, suddenly fashionable again because of Libra.

* Facebook’s early forays into payments, with Facebook Credits and Messenger Payments.


Table of Contents

Introduction: Taking over the money 7

Chapter 1: A user’s guide to Libra 9

Chapter 2: The genesis of Libra: Beller’s blockchain 15

Chapter 3: To launch a Libra: Let’s start a crypto 19

Chapter 4: Bitcoin: why Libra is like this 25

Chapter 5: The Libra White Papers 33

Chapter 6: Banking the unbanked 43

Chapter 7: The Libra Reserve plan and economic stability 49

Chapter 8: Libra, privacy and your digital identity 61

Chapter 9: The regulators recoil in horror 67

Chapter 10: David Marcus before the US House and Senate 77

Chapter 11: July to September 2019: Libra runs the gauntlet 95

Chapter 12: October 2019: Libra’s bad month 101

Chapter 13: Mark Zuckerberg before the US House 111

Chapter 14: November 2019: The comedown 123

Chapter 15: Central bank digital currencies 129

Epilogue: Libra 2.0: not dead yet 141

Appendix: 2010–2013: The rise and fall of Facebook Credits 149

Acknowledgements 155

About the author 157

Index 161

Notes 167

"This is as good an analysis as you could wish to read." --The Financial Times

From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world

The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.

But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.

Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."
The #1 New York Times bestseller. Over 1 million copies sold!

Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.

Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

Learn how to:
• make time for new habits (even when life gets crazy);
• overcome a lack of motivation and willpower;
• design your environment to make success easier;
• get back on track when you fall off course;
...and much more.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.

Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
New York Times best seller! More than five million copies sold!*

You CAN take control of your money. Build up your money muscles with America’s favorite finance coach.

Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There’s one sure way to whip your finances into shape, and that’s with The Total Money Makeover: Classic Edition.

By now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies. With The Total Money Makeover: Classic Edition, you’ll be able to:

Design a sure-fire plan for paying off all debt—meaning cars, houses, everythingRecognize the 10 most dangerous money myths (these will kill you)Secure a big, fat nest egg for emergencies and retirement!

Includes new, expanded “Dave Rants” sidebars tackle marriage conflict, college debt, and more. All-new forms and back-of-the-book resources to make Total Money Makeover a reality.

Dive deeper into Dave’s game plan with The Total Money Makeover Workbook: Classic Edition. The Total Money Makeover: Classic Edition is also available in Spanish, transformación total de su dinero.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Deliver a show-stopping interview performance

Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job.

Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In addition to covering how to prepare for an interview, this updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once.

Out-prepare the competition Overcome your fear of interviewing Ask smart questions about the job and the employer Give the best answers to make-or-break questions Fit your qualifications to the job's requirements Dress like an insider Survive personality tests Interview across cultures Evaluate a job offer Negotiate a better salary

Whether you're fresh from the classroom, a prime-timer over 50, or somewhere in between, Job Interviews For Dummies quickly gets you up to speed on the skills and tools you need to land the job you want.

 Fully updated to reflect Java SE 7 language changes, Advance Java®, Volume II—Advanced Features, Fifteenth Best Selling Edition, is the definitive guide to Java’s most powerful features for enterprise and desktop application development. 
"I was fortunate indeed to have worked with a fantastic team on the design and implementation of the concurrency features added to the Java platform in Java 5.0 and Java 6. Now this same team provides the best explanation yet of these new features, and of concurrency in general. Concurrency is no longer a subject for advanced users only. Every Java developer should read this book." 
--Martin Buchholz 
JDK Concurrency Czar, Sun Microsystems 

"For the past 30 years, computer performance has been driven by Moore's Law; from now on, it will be driven by Amdahl's Law. Writing code that effectively exploits multiple processors can be very challenging. Java Concurrency in Practice provides you with the concepts and techniques needed to write safe and scalable Java programs for today's--and tomorrow's--systems." 
--Doron Rajwan 
Research Scientist, Intel Corp 

"This is the book you need if you're writing--or designing, or debugging, or maintaining, or contemplating--multithreaded Java programs. If you've ever had to synchronize a method and you weren't sure why, you owe it to yourself and your users to read this book, cover to cover." 
--Ted Neward 
Author of Effective Enterprise Java 

"Brian addresses the fundamental issues and complexities of concurrency with uncommon clarity. This book is a must-read for anyone who uses threads and cares about performance." 
--Kirk Pepperdine 
CTO, JavaPerformanceTuning.com 

"This book covers a very deep and subtle topic in a very clear and concise way, making it the perfect Java Concurrency reference manual. Each page is filled with the problems (and solutions!) that programmers struggle with every day. Effectively exploiting concurrency is becoming more and more important now that Moore's Law is delivering more cores but not faster cores, and this book will show you how to do it." 
--Dr. Cliff Click 
Senior Software Engineer, Azul Systems 

"I have a strong interest in concurrency, and have probably written more thread deadlocks and made more synchronization mistakes than most programmers. Brian's book is the most readable on the topic of threading and concurrency in Java, and deals with this difficult subject with a wonderful hands-on approach. This is a book I am recommending to all my readers of The Java Specialists' Newsletter, because it is interesting, useful, and relevant to the problems facing Java developers today." 
--Dr. Heinz Kabutz 
The Java Specialists' 

Designed for serious programmers, this reliable, unbiased, no-nonsense tutorial illuminates advanced Java language and library features with thoroughly tested code examples. As in previous editions, all code is easy to understand and displays modern best-practice solutions to the realworld challenges faced by professional developers. 

Volume II quickly brings you up-to-speed on key Java SE 7 enhancements, ranging from the new file I/O API to improved concurrency utilities. All code examples are updated to reflect these enhancements. Complete descriptions of new language and platform features are highlighted and integrated with insightful explanations of advanced Java programming techniques. You’ll learn all you need to build robust production software with 
Streams, files, and regular expressions 
XML 
Networking 
Database programming facilities 
JNDI/LDAP directory integration 
Internationalization 
Advanced Swing techniques 
JavaBeans components 
Web services 
Advanced platform security features 
Annotations 
Distributed objects 
Native methods, and more 
For detailed coverage of fundamental Java SE 7 features, including objects, classes, inheritance, interfaces, reflection, events, exceptions, graphics, Swing, generics, collections, concurrency, and debugging,
The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before.

Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson--one of our leading public voices on economic issues-- the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this--a dissatisfied accountant overturning his industry, a zealous father creating a better chocolate bar for his children, a family of craftsmen meeting the technological needs of Amish farmers--as well as the latest academic research, Davidson demonstrates how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. In The Passion Economy, he delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms--intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.
The bestselling authors of the classic Difficult Conversations teach us how to turn evaluations, advice, criticisms, and coaching into productive listening and learning

We swim in an ocean of feedback. Bosses, colleagues, customers—but also family, friends, and in-laws—they all have “suggestions” for our performance, parenting, or appearance. We know that feedback is essential for healthy relationships and professional development—but we dread it and often dismiss it.

That’s because receiving feedback sits at the junction of two conflicting human desires. We do want to learn and grow. And we also want to be accepted just as we are right now. Thanks for the Feedback is the first book to address this tension head on. It explains why getting feedback is so crucial yet so challenging, and offers a powerful framework to help us take on life’s blizzard of off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace.

The business world spends billions of dollars and millions of hours each year teaching people how to give feedback more effectively. Stone and Heen argue that we’ve got it backwards and show us why the smart money is on educating receivers— in the workplace and in personal relationships as well.

Coauthors of the international bestseller Difficult Conversations, Stone and Heen have spent the last ten years working with businesses, nonprofits, governments, and families to determine what helps us learn and what gets in our way. With humor and clarity, they blend the latest insights from neuroscience and psychology with practical, hard-headed advice. The book is destined to become a classic in the world of leadership, organizational behavior, and education.
The effective functioning of a democratic society—including social, business, and political interactions—largely depends on trust. Yet trust remains a fragile and elusive resource in many of the organizations that make up society's building blocks. In their timely volume, Trust and Distrust in Organizations, editors Roderick M. Kramer and Karen S. Cook have compiled the most important research on trust in organizations, illuminating the complex nature of how trust develops, functions, and often is thwarted in organizational settings. With contributions from social psychologists, sociologists, political scientists, economists, and organizational theorists, the volume examines trust and distrust within a variety of settings—from employer-employee and doctor-patient relationships, to geographically dispersed work teams and virtual teams on the internet. Trust and Distrust in Organizations opens with an in-depth examination of hierarchical relationships to determine how trust is established and maintained between people with unequal power. Kurt Dirks and Daniel Skarlicki find that trust between leaders and their followers is established when people perceive a shared background or identity and interact well with their leader. After trust is established, people are willing to assume greater risks and to work harder. In part II, the contributors focus on trust between people in teams and networks. Roxanne Zolin and Pamela Hinds discover that trust is more easily established in geographically dispersed teams when they are able to meet face-to-face initially. Trust and Distrust in Organizations moves on to an examination of how people create and foster trust and of the effects of power and betrayal on trust. Kimberly Elsbach reports that managers achieve trust by demonstrating concern, maintaining open communication, and behaving consistently. The final chapter by Roderick Kramer and Dana Gavrieli includes recently declassified data from secret conversations between President Lyndon Johnson and his advisors that provide a rich window into a leader's struggles with problems of trust and distrust in his administration. Broad in scope, Trust and Distrust in Organizations provides a captivating and insightful look at trust, power, and betrayal, and is essential reading for anyone wishing to understand the underpinnings of trust within a relationship or an organization. A Volume in the Russell Sage Foundation Series on Trust
Providing an introduction to mathematical analysis as it applies to economic theory and econometrics, this book bridges the gap that has separated the teaching of basic mathematics for economics and the increasingly advanced mathematics demanded in economics research today. Dean Corbae, Maxwell B. Stinchcombe, and Juraj Zeman equip students with the knowledge of real and functional analysis and measure theory they need to read and do research in economic and econometric theory.


Unlike other mathematics textbooks for economics, An Introduction to Mathematical Analysis for Economic Theory and Econometrics takes a unified approach to understanding basic and advanced spaces through the application of the Metric Completion Theorem. This is the concept by which, for example, the real numbers complete the rational numbers and measure spaces complete fields of measurable sets. Another of the book's unique features is its concentration on the mathematical foundations of econometrics. To illustrate difficult concepts, the authors use simple examples drawn from economic theory and econometrics.


Accessible and rigorous, the book is self-contained, providing proofs of theorems and assuming only an undergraduate background in calculus and linear algebra.


Begins with mathematical analysis and economic examples accessible to advanced undergraduates in order to build intuition for more complex analysis used by graduate students and researchers
Takes a unified approach to understanding basic and advanced spaces of numbers through application of the Metric Completion Theorem
Focuses on examples from econometrics to explain topics in measure theory
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.

Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate

From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

Joined together in an 'economic development marriage', Walt Disney World and Orlando, Florida, have become the world's most popular tourist destination. This intriguing book traces the evolution of the relationship between the Disney Co. and the surrounding community since it began in the 1960s. Like most close relationships, the Disney-Orlando union has involved conflict and compromise. Richard Foglesong shows that this evolving relationship validates the adage: whom you marry affects what you may become. Foglesong explains how Orlando leaders seduced the Disney Co. with big road projects, how the Disney Co. shielded its property from government regulation, and how the company has used the governmental powers it acquired. In short, Disney World has become a Vatican with Mouse ears, the author declares. In a balanced and thorough analysis of the Disney-Orlando story, Foglesong offers a critical account of how Disney has used - and also abused - its governmental immunities from the beginning of Disney World to the present under chairman Michael Eisner. Orlando's experience with its biggest local employer raises broad questions about urban development policy. Can local leaders resist the demands of global corporations? Do privatisation and deregulation offer a viable strategy for economic development? And is it possible to escape the weight of previous economic development decisions that seem to lock in, for example, more tourism and low wages, while locking out other opportunities?
A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel.
 
From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends. Hollywood stars have always furthered fashion’s cause of seducing the masses into buying designers’ clothes, acting as living billboards. Now, forced by the explosion of social media and the accelerating worship of fame, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they—or their stylists—created.
 
Jessica Simpson, Jennifer Lopez, Sarah Jessica Parker, Sean Combs, and a host of pop, sports, and reality-show stars of the moment are leveraging the power of their celebrity to become the face of their own fashion brands, embracing lucrative contracts that keep their images on our screens and their hands on the wheel of a multi-billion dollar industry. And a few celebrities—like the Olsen Twins and Victoria Beckham—have gone all the way and reinvented themselves as bonafide designers. Not all celebrities succeed, but in an ever more crowded and clamorous marketplace, it’s increasingly unlikely that any fashion brand will succeed without celebrity involvement—even if designers, like Michael Kors, have to become celebrities themselves.
 
Agins charts this strange new terrain with wit and insight and an insider’s access to the fascinating struggles of the bold-type names and their jealousies, insecurities, and triumphs. Everyone from industry insiders to fans of Project Runway and America's Next Top Model will want to read Agins’s take on the glitter and stardust transforming the fashion industry, and where it is likely to take us next.
☆78 Percent of Workers are Living From Paycheck-to Paycheck★


We spend one-third or more of our days at work. Work defines us as people, when we aren't happy at work, other areas of our life will suffer. Yet close to more than 80 percent of workers say they don't feel satisfied with their job.

This is a serious matter if we look at it from a long-term perspective. It’s understandable that it takes courage to leave a job and its security. For a lot of people, we need that paycheck to sustain our living. But when an individual is in a job that lacks growth and is fostering complacency, there is a lack of worth, we’ll feel innate that our value is not as high as we would like.

“This can make us feel trapped.”

Working/doing something you don't like or enjoy can feel like a waste of your precious time, but if we have a plan and know how to have money working for you. It would be a total game changer.

In this book, we’ll take a closer look at exactly where you are financially and how you can quickly get to financial independence from where you are currently.


LEARN:: How Money Can Work You


You will Discover..


       -  What It Means to Not Follow The Rat

       -  How to not Living Paycheck to Paycheck

       -  Why Knowing Your Strengths are Important

       -  How to Apply Killing Two Birds with One Stone

       -   The Truth about Generating Assets

       -   The Key to True Financial Freedom

 

DISCOVER:: Different Strategies For Everyone


It is important to realize that money is a tool that can help you to achieve your goals. Knowing how money works are just as important as having a healthy body, but the truth is that most schools don’t teach financial literacy, and as a result, many people do not make economically rational decisions on their finances.

 

This book is for you if…

 

✔   Don’t want to live Paycheck to Paycheck

✔   Hate your job, but you need the money

✔   Value your time more than materialistic things

✔   Want to retire early

✔   Don’t want to stress about money


If one of those applies to you, perhaps you have found the right book. This book is essential for you to break through the rat race and to achieve financial freedom, so you can do whatever you want without money having to factor into your decisions.

 

Are You Ready to Make a Change?


Download Now and Start Having Money Working For You



Scroll to the top of the page and select the buy button.

Reading through the book Men Are From Mars, Women Are From Venus which was written by American author and relationship counselor John Gray, after he had earned degrees in meditation and taken a correspondence course in psychology. The book was published on January 1, 1992. It provides a practical and proven way for men and women to improve their communication by acknowledging the differences between their needs, desires, and behaviors. Absolutely, there is no other relationship guide on the market that will give you the same level of evidence-based insight sure to help you strengthen and nurture your relationships for years to come more than this book.

In the book Men Are From Mars, Women Are From Venus, the author opines that most prevalent relationship challenges between men and women are as a result of fundamental psychological differences between the sexes, which the author demonstrates by means of its eponymous metaphor: that men and women are from separate planets, that is, men are from Mars while women are from Venus; and that each sex is wont to its own planet's society and customs, but not to those of the other.

One example John Gray gave was that men's complaint that if they offer solutions to problems that women bring up in conversation, the women are not necessarily interested in solving those problems, but mainly want to discuss about them. The book avers each sex can be understood in terms of their unique ways they respond to stress and stressful situations.

In the book, the author wrote: “When a man can listen to a woman's feelings without getting angry and frustrated, he gives her a wonderful gift. He makes it safe for her to express herself. The more she is able to express herself, the more she feels heard and understood, and the more she is able to give a man the loving trust, acceptance, appreciation, admiration, approval, and encouragement that he needs.” This explains that when a man genuinely listens to the emotions of a woman by not being upset, he is showing her she is safe with him and understood as well. And she reciprocates this gesture with love, trust and encouragement a man needs.

Likewise, when he stated that, “Men are motivated when they feel needed while women are motivated when they feel cherished.” This is just the basic fact of a successful relationship or marriage by the author.

In the world of many self-help books we are, there are very few titles that can be compared with the popularity of John Gray’s Men Are From Mars, Women Are From Venus.

Interestingly, when this title was first published in 1992, it not only helped educate countless men and women from around the globe, but it managed to nestle its way into popular culture and become an instant classic.

Inspite of the fun, metaphoric and catchy title, this book essentially tackles a very serious relationship issues in many male or female relationships we have today –which can be said to be a lack of effective communication.

In lieu of focusing blame on one person or one gender, this book dives into some of the inherent differences between the way males and females communicate.

As it is a well known fact that communication is one of the most central factors in finding the right balance, genuine love and loyalty in a long term relationship. Well, based on the concept that men and women are living on different “planets,” this book helps to not only identify these differences for the opposing gender, but to offer solutions on how both men and women can meet in the middle to have better, more productive communication strategies.

The author deliberately lays big emphasis placed on love – since it is a relationship advice book.

One of the biggest takeaways about love from the book actually has nothing to do with talking, it is all about showing. This is one of the biggest keys to keeping the love alive in long-term relationships.

This is a very important lesson to note throughout the book, Men Are From Mars, Women Are From Venus, as communication isn’t always about talking or telling someone something, it is often about showing them or using non-verbal communication in order to get your message across.

According to Men Are From Mars, Women Are From Venus, men will give and give until they are pleased with what they have done. This can be with emotions, money, effort, work, or physical objects. However, women will typically give with the hope that the man will return the gesture. This is where a lot of disconnect can happen.

Now, let’s take a vivid look at where communication falls short.

Where communication falls short

Both man and woman may feel as though they are doing everything they can to show their love and that they are giving love the way they want to receive it. But, the opposing party may not recognize this, and may actually think that their partner is not showing love at all.

This is one tip that both men and women should keep in the back of their minds as they continue to take John Gray’s relationship advice, as many communication disconnects or crumbles, it may actually stem from this one major issue. If both parties can understand that the other partner simply has a different interpretation of what it means to show and give love, they can move forward. To cap it all, everyone has a different love language.

How To Improve Communication In A Relationship

There are so many little things that men and women can both do in order to improve their communication lines, yet one of the classic disconnects between these two genders often comes when women are not as direct with men while communicating.

There is an old story about men and women communicating that perfectly depict how this lack of directness can cause misunderstandings. A man and a woman are driving down the street. The woman points at the ice cream store and says “look! The ice cream store is open.” The man says “Yes, it is,” and keeps driving. Later that evening, the woman is upset and asks “Why didn’t you stop for ice cream when I asked?” The man is confused and says, “I never heard you ask to stop for ice cream.”

It may be either small or inconsequential example, but it is one that many people in male or female relationships can relate to.

What went wrong?

Both parties thought they said and heard different things in the same conversation. This is one of the reasons why communication tends to be more effective when women are more direct. According to John Gray, if a woman wants to go do something with a man, she shouldn’t just ask him what he wants to do. She should, instead, tell him what she wants to do, and then ask him to join. This is an instance of direct communication that doesn’t blur the lines and allows both parties to communicate more clearly.

How to make communication work

The following scenario was suggested by:

- The woman gives the man three options of what she wants to do on a date, a week in advance.

- The man gets to decide, but doesn’t tell the woman until the date happens.

- This allows the woman to anticipate the date all week, while the man gets to feel as though he made a decision, while still receiving clear communication on what types of dates the woman wanted to go on.

It may sound like a lot of work, but the key is to start with direct communication on the woman’s part. It can open up new doorways to successful interaction that both parties may have never thought were possible.

In addition, emotions have great impact as regards how we communicate. They can entice us to say certain things, hold different things in, or even respond in ways we may have never thought we would. Emotions can also alter our body language and the way we give off signals to one another, even when we don’t realize we are doing it.

Yes, it can is safe to state that women’s emotions go up and down and have really high-highs and really low-lows. In general, women’s emotions tend to fluctuate more than men’s do.

Men tend to be a bit steadier with their emotions, which can be both positive and negative. While they may not have as deep of a dive into depression, they may also not experience as high of a high when they are happy. All this now depend on how each sex processes “alone time.”

As well, men are much more prone to want alone time when they feel scared or uncomfortable. Men need to be left alone where they feel safe. It scientifically helps them to build up their testosterone and think more clearly. If given the time to retreat to his safe space, a man will come out of this “alone time” once he has handled the problem internally and finally.

On the other hand, a woman may feel better by talking it out. She may not understand why her male partner wants to spend time alone processing the issue. Allowing women and men to process emotions in a way that is comfortable and natural to them is an essential component to keeping communications lines free and open.

You Should Learn To Show Appreciation

So much of Men Are From Mars, Women Are From Venus is about the differences between men and women, but there is one big similarity between men and women in relationships—showing understanding is key.

Men and women are different. They are different physically, biologically, emotionally, almost in every way. Yet, the reason so many of these relationships can work out in the end is because these differences provide a balance. You just need to find that balance.

Get to know your partner more intimately

If you sincerely take the time to really get to understand your partner, it can go a long way in helping them feel loved, valued, and appreciated. Men and women are different, and it is important to accept and understand this. You may be speaking different languages, but if you take the time to really talk to your partner and attempt to understand the place they are coming from it can speak volumes.

For instance, take the time to do things like ask questions, put yourself in the other person’s shoes, or even read relationship advice books, like Men Are From Mars, Women Are From Venus, to show the other person that you want to understand them better because you appreciate who they are and that you want to communicate more clearly and effectively.

Mind you, this can help restore energy in your romantic relationship so that you and your partner can continue to keep your relationship as healthy as possible.


If you’ve ever bought a personal finance book, watched a TV show about stock picking, listened to a radio show about getting out of debt, or attended a seminar to help you plan for your retirement, you’ve probably heard some version of these quotes:

“What’s keeping you from being rich? In most cases, it is simply a lack of belief.” —SUZE ORMAN, The Courage to Be Rich

“Are you latte-ing away your financial future?” —DAVID BACH, Smart Women Finish Rich

“I know you’re capable of picking winning stocks and holding on to them.” —JIM CRAMER, Mad Money

They’re common refrains among personal finance gurus. There’s just one problem: those and many simi­lar statements are false.

For the past few decades, Americans have spent billions of dollars on personal finance products. As salaries have stagnated and companies have cut back on benefits, we’ve taken matters into our own hands, embracing the can-do attitude that if we’re smart enough, we can overcome even daunting financial obstacles. But that’s not true.

In this meticulously reported and shocking book, journalist and former financial columnist Helaine Olen goes behind the curtain of the personal finance industry to expose the myths, contradictions, and outright lies it has perpetuated. She shows how an industry that started as a response to the Great Depression morphed into a behemoth that thrives by selling us products and services that offer little if any help.

Olen calls out some of the biggest names in the business, revealing how even the most respected gurus have engaged in dubious, even deceitful, prac­tices—from accepting payments from banks and corporations in exchange for promoting certain prod­ucts to blaming the victims of economic catastrophe for their own financial misfortune. Pound Foolish also disproves many myths about spending and saving, including:

Small pleasures can bankrupt you: Gurus popular­ized the idea that cutting out lattes and other small expenditures could make us millionaires. But reduc­ing our caffeine consumption will not offset our biggest expenses: housing, education, health care, and retirement. Disciplined investing will make you rich: Gurus also love to show how steady investing can turn modest savings into a huge nest egg at retirement. But these calculations assume a healthy market and a lifetime without any setbacks—two conditions that have no connection to the real world. Women need extra help managing money: Product pushers often target women, whose alleged financial ignorance supposedly leaves them especially at risk. In reality, women and men are both terrible at han­dling finances. Financial literacy classes will prevent future eco­nomic crises: Experts like to claim mandatory sessions on personal finance in school will cure many of our money ills. Not only is there little evidence this is true, the entire movement is largely funded and promoted by the financial services sector.

Weaving together original reporting, interviews with experts, and studies from disciplines ranging from behavioral economics to retirement planning, Pound Foolish is a compassionate and compelling book that will change the way we think and talk about our money.

USA Today has called Suze Orman "a force in the world of personal finance." For years, Suze has anticipated what you need to know and want to know about your money. Her books, radio and television shows, columns, and newsletter about personal finance have helped millions of people like you turn their financial lives around. The author of three consecutive runaway New York Times bestsellers, Suze is renowned for her unique brand of financial savvy, tell-it-like-it-is honesty, and dynamic motivational style, which propels her readers and audiences to change the course of their financial destiny. In this groundbreaking book, she continues to transform your relationship with money.
Never before has there been a money book and life guide like The Laws of Money, the Lessons of Life. In a natural evolution of Suze's authoritative view of the world of money, and characterized by her straight talk, warmth, and humor, The Laws of Money, the Lessons of Life reveals a revolutionary new paradigm of personal finance. The 5 Laws of Money are vital principles that you need to know whether you are old or young, male or female, with or without money, a novice or a veteran investor. These five laws operate without exception -- at all times, in every culture -- and apply to everyone, as Suze shows in the compassionate stories adapted from real-life situations that she recounts throughout the book. And the universal truths and lessons contained within each law help you learn how to keep what you have and create what you deserve. Anyone can -- and must -- put these laws to use today in order to survive and thrive in these times of constant upheaval and financial turmoil.
The Laws of Money, the Lessons of Life provides an eminently sensible, highly effective process for gaining control over your life and your money. Through pointed questions about your attitudes toward money, with insightful financial exercises and personal guidance, Suze deciphers the false hopes and fears that keep you from making smart, confident decisions and choices about your money. Her take-charge optimism and realistic action plans will jolt you out of any financial confusion or paralysis, whether you're beginning your career or at a midpoint, planning for or already in retirement. You will learn to assess your current spending, savings, and investments, and acquire a sure sense of what you can do with the money you have and the money you want to have. A thorough guidebook is included that helps you put the laws into immediate action and see their lessons manifest in your own life.
Profound and practical, The Laws of Money, the Lessons of Life will help you get out of debt, create what you want, and protect your money, your family, and your future. With these laws as your guide, you can avoid ever being a financial victim again.
In the third edition of this international best seller, Lawrence
Cunningham brings you the latest wisdom from Warren Buffett’s annual
letters to Berkshire Hathaway shareholders. New material addresses:
the financial crisis and its continuing implications for investors, managers and society;the housing bubble at the bottom of that crisis;the debt and derivatives excesses that fueled the crisis and how to deal with them;controlling risk and protecting reputation in corporate governance;Berkshire’s acquisition and operation of Burlington Northern Santa Fe;the role of oversight in heavily regulated industries;investment possibilities today; andweaknesses of popular option valuation models.

Some other material has been rearranged to deepen the themes and lessons that the collection has always produced:


Buffett’s “owner-related business principles” are in the prologue as a separate subject andvaluation and accounting topics are spread over four instead of two sections and reordered to sharpen their payoff.

Media coverage is available at the following links:


Interviews/Podcasts:


Motley Fool, click here.


Money, Riches and Wealth, click here.


Manual of Ideas, click here.


Corporate Counsel, click here.


Reviews:


William J. Taylor, ABA Banking Journal, click here.


Bob Morris, Blogging on Business, click here.


Pamela Holmes, Saturday Evening Post, click here.


Kevin M. LaCroix, D&O Diary, click here.


Blog Posts:


On Finance issues (Columbia University), click here.


On Berkshire post-Buffett (Manual of Ideas), click here.


On Publishing the book (Value Walk), click here.


On Governance issues (Harvard University blog), click here.


Featured Stories/Recommended Reading:


Motley Fool, click here.


Stock Market Blog, click here.



Motley Fool Interviews with LAC at Berkshire's 2013 Annual Meeting


Berkshire Businesses: Vastly Different, Same DNA, click here.


Is Berkshire's Fat Wallet an Enemy to Its Success?, click here.



Post-Buffett Berkshire: Same Question, Same Answer, click here.


How a Disciplined Value Approach Works Across the Decades, click here.


Through the Years: Constant Themes in Buffett's Letters, click here.



Buffett's Single Greatest Accomplishment, click here.


Where Buffett Is Finding Moats These Days, click here.


How Buffett Has Changed Through the Years, click here.



Speculating on Buffett's Next Acquisition, click here.


Buffett Says “Chief Risk Officers” Are a Terrible Mistake, click here.


Berkshire Without Buffett, click here.

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.

Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust.

Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably.

Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Nease offers a set of powerful and effective strategies to change behavior, including:

Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.

Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.

In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.

Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all in order to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Don’t let that happen to you!Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows readers how to:• Design and deliver flawless services and products while setting honest customer expectations • Create and implement an effective customer access strategy • Capture and leverage the voice of the customer to set priorities and improve products, services and marketing • Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfactionCompanies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves . . . while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. This groundbreaking, must-have guide reveals how to delight customers using all the technological tools at their disposal.
Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
From one of the most trusted and bestselling brands in business training and throughout the world, The 5 Essential People Skills shows how to deliver a message to others with power and clarity, how to build loyalty and inspire creativity by demonstrating assertiveness, and how to be assertive.

Put these five essential skills to work and begin your transformation!

Have you ever walked away from a conversation full of doubts and insecurities? Do you feel as if you’ve lost a little ground after every staff meeting? Most of us are either too passive or too aggressive in our business life, and we end up never getting the support, recognition, or respect we desire.

The business leaders and trainers from Dale Carnegie Training have discovered that applying appropriate assertiveness to all your interactions is the most effective approach to creating a successful career. The 5 Essential People Skills will help you be the most positively commanding, prosperous, and inspired professional you can be. You will learn how to:

· Relate to the seven major personality types
· Live up to your fullest potential while achieving personal success
· Create a cutting-edge business environment that delivers innovation and results
· Use Carnegie’s powerhouse five-part template for articulate communications that grow business
· Resolve any conflict or misunderstanding by applying a handful of proven principles

Once you master these powerful skills, you will be well on your way to a new level of professional and personal achievement.
ALL IN, ALL THE TIME

For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there? In this groundbreaking book, Burnison provides the answer.

As the leader of Korn/Ferry International, Burnison is particularly well qualified to write a guide to effective leadership. On a personal level, he experiences every day what it’s like to be responsible for the lives of others, the careers of his employees, and the expectations of stakeholders. He also deals one-on-one with some of the world’s top leaders.

In The Twelve Absolutes of Leadership, Burnison distills this vast experience into an actionable plan for building world-class leadership skills. You’ll learn how to train your focus on the twelve most critical elements of leadership, so you can

Establish your vision and develop a strategy for achieving it Inspire your people to embrace the change you envision Measure the effectiveness of your leadership Build powerful teams that are aligned in purpose and strategy Foresee new opportunities and adjust your course to meet them

Nothing in business or life generates greater personal satisfaction than affecting peoples’ lives in a positive way through excellent leadership. Burnison refers to it as the “eighth wonder of the world.”

The prospect might seem daunting, but Burnison makes it more accessible than you thought possible. He presents a framework based on enduring human truths, which is applicable in every leadership role and arena. All you have to do is apply it with dedication and determination.

You have the ability. Take your first steps to leadership excellence with The Twelve Absolutes of Leadership.

Praise for The Twelve Absolutes of Leadership:

“In The Twelve Absolutes of Leadership, Gary Burnison captures the timeless principles that leaders must possess, beyond intelligence, courage and heart. These essential elements speak to the integrity and authenticity that underscore all effective leadership.”
—Carlos Slim, entrepreneur, Investor, and the world’s richest man

“Only a few good leaders have paused to reflect seriously on being leaders. Xenophon and Ulysses S. Grant did, and now Gary Burnison can be added to the list. This is not a business book. This is a book about the business of life.”
—P.J. O’Rourke, political satirist, journalist, and author

“Gary Burnison has distilled leadership into its essential elements—the absolute truths about leadership that apply in every arena. For those who want to know what leadership is all about, this book has the answers.”
—Lt. Gen. (Ret.) Franklin “Buster” Hagenbeck

“Leadership is the most important ingredient in any successful organization. Gary Burnison explores the essential elements of leadership through conversations with some of the world’s most seasoned and accomplished leaders.”
—Eli Broad, founder of The Broad Foundations, KB Home, and SunAmerica

”Gary Burnison’s wisdom and insight cut straight to the heart of the matter—to the essential elements of any leadership framework. His stories, observations, and conversations with leaders artfully illustrate these principles, applicable to everyone.”
—Vicente Fox, former President of Mexico

The only instrument that measures behaviors associated with emotionally intelligent leadership

The Emotionally Intelligent Leadership for Students: Inventory is an evidence-based assessment of the capacities of emotionally intelligent leadership (EIL). Research that spans the globe has demonstrated that there is a relationship between emotional intelligence and leadership. For the second edition, the authors have conducted original studies, yielding a substantial revision that better reflects the world of emotionally intelligent leadership and will be transformative for students of all backgrounds.

First, this 57-item assessment measures how often students engage in behaviors that align with emotionally intelligent leadership. Then, the reflection portion walks students through the process of analyzing and understanding their results, giving them concrete suggestions for how to explore and improve their emotionally intelligent leadership.

The inventory reflects 19 EIL capacities supported by recent studies A section on guided interpretation allows students to determine next steps to help them prepare to become effective leaders Guidance for reflection and analysis of the results introduces learning opportunities that align with unique learning styles

Use the inventory along with Emotionally Intelligent Leadership: A Guide for Students and its Student Workbook for an immersive and transformative educational experience. Students will appreciate the opportunity to learn more about themselves as they reflect on their experiences as learners and their own leadership journeys.

The Indispensable Roadmap Artists Need to Navigate Their Careers"The Profitable Artist's chapters address a spectrum of practical topics for working artists." —Artsy.net

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a “best practices” approach to planning and organizing an art career.

In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice.

This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity.

This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.

Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.

“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Don’t fall for the trap--there is no single “secret” to finding untold sales success. If there were, with the countless number of salespeople who have trekked their way through the intimidating jungle of sales across dozens of industries over the years, at least one of them would’ve spilled the beans and everyone in sales would be enjoying ridiculous amounts of success. So no, there is no secret to sales.But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don't have time to learn. But some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, readers will discover practical, time-tested principles that can be learned and utilized by anyone, including:• The psychology of selling: your own mindset is just as important as your customer’s • Personal sales planning and time management: whether you work for yourself or someone else, great planning equals great success • Prospecting power: get more and better appointments • Consultative and relationship selling: position yourself as a partner with the account • Identifying needs accurately: you’ll know how to arouse their interest and overcome objections • Influencing customer behavior: learn what triggers quick buying decisions • Closing the sale: the five best methods ever discovered • And moreLoaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide for you a use-it-now approach that will set you up for becoming a top sales professional in your industry today.
Save time, save money, and grow your business with more effective CRM

CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.

Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.

Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics

Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

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