If you are looking to better your conversation skills, or are trying to break out of your introverted shell, this is the book for you. With ten amazing tips on ranging from how to approach people to how to end a conversation, you will find yourself ready to talk to people in no time. 

Not only will you make an incredible first impression to your lady, your man, your boss, your friends, but even strangers you meet in life, you will also be rewarded with the skills of a lasting relationship with them. With the skills taught in this book, you will never have to fear meeting new people or leaving them with a lasting impression ever again. 

Take this companion with you everywhere you go. Before meeting a friend, client, or stranger, remind yourself of the stuff that is taught in the book for the particular situation or scenario. This will give you a refresher to take on any challenge that might come your way. All the best. Lets do this together! 

Contrary to popular wisdom, you don’t have to be an ace electrician, a coding prodigy, or a mechanical master to come up with a game-changing invention! You just need curiosity, a strong desire to fix a problem that you see in the world, and the determination to see your ideas become reality—and this book, which will teach you everything you need to go from zero to inventor. Everyone wants to be the next Bill Gates or Steve Jobs, but there’s never been a clear road map to becoming a wildly successful innovator—until now. In The Total Inventor’s Manual, you’ll learn to . . . MAKE ONE Get that great idea out of your brain and into the real world with a crash course in ideation, prototyping, and testing. Includes clever, can-do lessons in CAD, 3D-printing, laser-cutting, electronics, robotics, coding, and more. SELL ONE Whether you’re riding the Kickstarter wave or hitting the venture capital beat, get your idea funded—and protect it with a proper patent. Then learn to refine your prototype’s look and feel to give it a boost in the market. MAKE MANY Bring your invention to the masses with tips on manufacturing processes and best practices, plus solid advice for beginners on running a supply chain. SELL MANY You’ve built it—time to make them come. Discover how to effectively position your product in the marketplace, deal with consumer feedback, and run—or sell—your newly successful company. With profiles by Rachel Nuwer on the winning inventors who created the: Space Suit Glove Heart Stent Super Soaker Roomba Digital Camera Makerbot 3D Printer Uv Water Purification Home Pregnancy Test and more!

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

From ways to develop self-confidence and become a good public speaker to the secrets of memory power and good delivery, natural laws of remembering and the essential elements in successful speaking, this book discusses the ways of opening and closing a talk and keeping the audience interested.

Drawing on Dale Carnegie's years of experience as a business trainer, this book will show you how to overcome the natural fear of public speaking, to become a successful speaker, and even learn to enjoy it.

His invaluable advice includes ways to:
# Develop poise
# Gain self-confidence
# Improve your memory
# Make your meaning clear
# Begin and end a presentation effectively
# Interest and charm your audience
# Improve your diction
# Win an argument without making enemies

If public speaking frightens you and you’re gripped by anxiety when asked to stand up and speak, then this book is right for you! It holds the key to fight away your fears.

 Real estate investing can be very satisfying. It gives you the opportunity to work for yourself and independently make money in a consistent basis.

It also gives you financial freedom and peace of mind that you can work whenever you feel like it. 

If you've ever thought about investing in real estate, then this book is a good introduction to the world of real estate and how you can get started.

More than ever before, the Renaissance stands as one of the defining moments in world history. Between 1400 and 1600, European perceptions of society, culture, politics and even humanity itself emerged in ways that continue to affect not only Europe but the entire world. This wide-ranging exploration of the Renaissance sees the period as a time of unprecedented intellectual excitement and cultural experimentation and interaction on a global scale, alongside a darker side of religion, intolerance, slavery, and massive inequality of wealth and status. It guides the reader through the key issues that defined the period, from its art, architecture, and literature, to advancements in the fields of science, trade, and travel. In its incisive account of the complexities of the political and religious upheavals of the period, the book argues that Europe's reciprocal relationship with its eastern neighbours offers us a timely perspective on the Renaissance that still has much to teach us today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Written in the 6th century BC, Sun Tzu’s The Art of War is still used as a book of military strategy today. Napoleon, Mae Zedong, General Vo Nguyen Giap and General Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, business and management gurus have also applied Sun Tzu’s ideas to office politics and corporate strategy. 

 

Using a new translation by James Trapp and including editorial notes, this edition of The Art of War lays the original Chinese text opposite the modern English translation. The book contains the full original 13 chapters on such topics as laying plans, attacking by stratagem, weaponry, terrain and the use of spies. Sun Tzu addresses different campaign situations, marching, energy and how to exploit your enemy’s weaknesses. 

 

Of immense influence to great leaders across millennia, The Art of War is a classic text richly deserving this fresh modern translation.

At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance--banking, saving, budgeting, and investing--and the wealth-building ideas of personal entrepreneurship.

Sethi covers how to save time by not wasting it managing money; the guns and cars myth of credit cards; how to negotiate like an Indian--the conversation begins with "no"; why "Budgeting Doesn't Have to Suck!"; how to get things rolling--for real--with only $20; what most people don't understand about taxes; how to get a CEO to take you out to lunch; how to avoid the Super Mario Brothers trap by making your savings work harder than you do; the difference between cheap and frugal; the hidden relationship between money and food. Not to mention his first key lesson: Getting started is more important than being the smartest person in the room. Integrated with his website, where readers can use interactive charts, follow up on the latest information, and join the community, it is a hip blueprint to building wealth and financial security.

Every month, 175,000 unique visitors come to Ramit Sethi's website, Iwillteachyoutoberich.com, to discover the path to financial freedom. They praise him thoughtfully ("Your site summarizes everything I want with my life--to be rich in finances, rich in experience, rich in family blessings," Dan Esparza) and effusively ("Dude, you rock. I love this site!" Richard Wu). The press has caught on, too: "Ramit Sethi is a rising star in the world of personal finance writing . . . one singularly attuned to the sensibilities of his generation. his style is part frat boy and part silicon Valley geek, with a little bit of San Francisco hipster thrown in" (San Francisco Chronicle). His writing is smart, his voice is full of attitude, and his ideas are uncommonly sound and refreshingly hype-free.

Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.

"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST

An instant New York Times and indie bestseller, Dopesick is the only book to fully chart the devastating opioid crisis in America: "a harrowing, deeply compassionate dispatch from the heart of a national emergency" (New York Times) from a bestselling author and journalist who has lived through it
In this masterful work, Beth Macy takes us into the epicenter of America's twenty-plus year struggle with opioid addiction. From distressed small communities in Central Appalachia to wealthy suburbs; from disparate cities to once-idyllic farm towns; it's a heartbreaking trajectory that illustrates how this national crisis has persisted for so long and become so firmly entrenched.
Beginning with a single dealer who lands in a small Virginia town and sets about turning high school football stars into heroin overdose statistics, Macy endeavors to answer a grieving mother's question-why her only son died-and comes away with a harrowing story of greed and need. From the introduction of OxyContin in 1996, Macy parses how America embraced a medical culture where overtreatment with painkillers became the norm. In some of the same distressed communities featured in her bestselling book Factory Man, the unemployed use painkillers both to numb the pain of joblessness and pay their bills, while privileged teens trade pills in cul-de-sacs, and even high school standouts fall prey to prostitution, jail, and death.
Through unsparing, yet deeply human portraits of the families and first responders struggling to ameliorate this epidemic, each facet of the crisis comes into focus. In these politically fragmented times, Beth Macy shows, astonishingly, that the only thing that unites Americans across geographic and class lines is opioid drug abuse. But in a country unable to provide basic healthcare for all, Macy still finds reason to hope-and signs of the spirit and tenacity necessary in those facing addiction to build a better future for themselves and their families.
"An impressive feat of journalism, monumental in scope and urgent in its implications."--Jennifer Latson, The Boston Globe

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

A transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success.
There’s a learning curve to running any successful business. But when leaders begin to rely on past achievements or get stuck in old thinking and practices that no longer work, they need to take a step back—and unlearn. This innovative and actionable framework from executive coach Barry O’Reilly shows leaders how to break the cycle and move away from once-useful mindsets and behaviors that were effective in the past but are no longer relevant in the current business climate and may now stand in the way of success.
With this simple but powerful three-step system, leaders can: 1. Unlearn the behaviors and mindsets that keep them and their businesses from moving forward. 2. Relearn the skills, strategies, and innovations that are transforming the world every day. 3. Break through old habits and thinking by opening up to new ideas, perspectives, and resources. Good leaders know they need to continuously learn. But great leaders know when to unlearn the past to succeed in the future. This book shows them the way.

40 Years of Breakthrough Leadership Insights in One Extraordinary Book!

From The One Minute Manager® to Raving Fans, Ken Blanchard’s books have helped millions of people unleash their power and the potential of everyone around them. For 40 years, The Ken Blanchard Companies® has helped thousands of organizations become more people oriented, customer centered, performance driven, and socially responsible.

Now, in this fully updated third edition of Leading at a Higher Level, Blanchard and his colleagues bring together all they’ve learned about world-class leadership, including brand new chapters on building a high-trust workplace, collaborating for high performance, driving success through mentoring, and leading at the organizational level. You’ll discover how to create targets and visions based on the “quadruple bottom line” and make sure people know who you are, where you’re going, and the values that will guide your journey.

Leading at a Higher Level presents the definitive discussion about using SLII®–the most widely used leadership model in the world–to lead yourself, individuals, teams, and entire organizations. More important, you’ll learn how to dig deep within, discover the personal “leadership point of view” all great leaders possess, and apply it throughout your entire life. This book will guide you, inspire you, provoke you, and be your touchstone. Discover how to…
Go beyond the short term and zero in on the right target and vision Eliminate the gap between your company’s stated values and actual behavior Deliver legendary, maniacal customer service and earn raving fans Truly empower your people and unleash their incredible potential Create a coaching culture that boosts performance at every level Ground your leadership in humility and focus on the greater good
Leading at a Higher Level is for everyone who wants to become a better leader in any company, any organization, any area of life.

“Leading at a Higher Level makes clear that respect and integrity aren’t pleasant-sounding options; they are essential criteria for an organization’s survival. As inspiring as it is instructive, this book belongs in every leader’s core curriculum.”
–WARREN BENNIS, bestselling author of Leaders and On Becoming a Leader
“If you want to have a great company, you don’t have a choice but to lead at a higher level. When you do that, you excite your people, they take care of your customers, and your cash register goes ca-ching.”
–HORST SCHULZE, Vice President and CEO, The West Paces Hotel Group, LLC; Founding and former President & COO, The Ritz-Carlton Hotel Company, LLC

'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'
Helen McCabe, Digital Content Director, Nine

'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'
Jackie O, Radio Personality, KIIS Network

'As the saying goes, "If you want something done, ask a busy person", or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.'
Emily Taylor, Editor, InStyle Australia

The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work.

Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book of Hints & Tips is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.

A complete list of individual tax relief opportunities

J.K. Lasser's 1001 Deductions and Tax Breaks 2019 is the complete and thorough guide to reducing your tax burden. By listing every possible deduction and credit available to individual taxpayers, this book can help you achieve substantial savings on your 2018 tax return. Updated and expanded to cover new and changing tax law, this edition also includes an e-supplement covering the latest developments from Congress and the IRS to keep you fully up-to-date. Stop overpaying and gain peace of mind as you find the answers you need for your specific tax situation. Mine your paperwork for write-off opportunities, and claim your tax breaks correctly; easy-to-follow instructions give you clear guidance through the maze of worksheets to help you reclaim what is legally yours.

Echoing cries of "Can I claim...?", "How do I deduct...?", "Where do I find...?" mean it's tax season again, and America's most trusted tax advisor is here to take away the stress. Find answers, save money, and streamline the filing process.

Examine your records for deduction opportunitiesIdentify each and every deduction for which you qualifyLearn about new or updated deductions for your 2018 returnSee what types of income are tax freeClaim correctly, with the appropriate forms and evidence

Deductions and credits were put in place precisely to help everyday people like yourself keep more of their hard-earned money—but only if you claim them. Instead of mounting an expedition into impenetrable tax code, let an expert do the legwork for you: J.K. Lasser's 1001 Deductions and Tax Breaks 2019 gives you the straightforward, no-nonsense information you need to stop overpaying and keep more of what's yours.

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed.

With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors—developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.

Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

An alumnus of the Indian Institute of Management, Bangalore, and presently Director at Casa Blanka India Consulting, Jayaram Easwaran's experience of the corporate world spans over three decades and includes stints in various functions and leadership positions. In The C-Suite Fables, he puts together a collection of stories that are fictionalized accounts of incidents that have taken place over the course of his career. Recent graduates, young professionals and new managers will benefit from his hindsight as the stories equip them to be better prepared for what to expect on the job and how to navigate office politics and the corporate culture. Likewise, C-level executives and veterans will delight in their shared experiences. Drawn from real life and inspired by Easwaran's popular column for Business Line on Campus, The C-Suite Fables is a collection of everyday tales of the Indian workplace.

Read this one book, set up your money, and get on with your life!

Find out what many in the financial world don't want you to know. Laid-back investing is not only easier, it can actually make you richer.

Learn how to kill off debt, curb spending, find your best KiwiSaver fund, save painlessly, buy a house or be happy not buying one, and move confidently towards and through retirement (hint: you don't need $1 million). You'll also learn why it's best to 'set and forget' your investments. And why, beyond a certain point, having more money is not the key to happiness.

Unlike many writers of finance books, Mary is not selling anything (except this book!). She just wants you to do well. She's on your side.

'Mary has that rare ability to cut through the jargon to what really matters. She combines expert wisdom and real-world insights, with fantastic results!'

DIANE MAXWELL, RETIREMENT COMMISSIONER

'Mary Holm is in the first rank of New Zealanders offering simple and wise advice to those who want to take effective steps to secure their future financial wellbeing. This straightforward guide should help ordinary Kiwis navigate their way through the various traps they can fall into.'

SIR MICHAEL CULLEN, FORMER DEPUTY PRIME MINISTER and MINISTER OF FINANCE

How to Make Money Trading Options without Worrying about the Market's Direction

This is a pioneering book on using options to generate regular income through non-directional trading, namely making money without really having to predict the underlying stock's or market's direction.

It reveals and explains:

● The concept and nature of non-directional options trading

● Why non-directional trading doesn't require much analysis of charts or price patterns, etc.

● How to construct non-directional option trading strategies

● How non-directional option strategies can easily be repeated to produce a monthly paycheck for the trader

● How to fine tune these strategies to suit your trading style.

The centerpiece of the book is the thorough exposition and analysis of a powerful, tested non-directional options trading strategy. The author dissects the strategy with the help of real life examples and 150+ charts, highlighting how to manage non-directional trades through various stages and situations.

The book will equally benefit directional traders through its lucid explanation of popular options strategies of leveraging, hedging, and speculation – and even for buying stocks cheaper by using options. Plus, of course, it will enable options traders to diversify and generate income through non-directional trading as well.

Maximize your bottom line with the nation's most trusted small business tax guide

J.K. Lasser's Small Business Taxes 2019 is the small business owner's ultimate guide to a money-saving, stress-free tax season. Providing straightforward advice from the nation's most trusted tax expert on small business taxes, this book gives you the answers you need quickly, with clear, concise guidance. Updated to cover changes from the Tax Cuts and Jobs Act and other legislation, this edition also includes an e-supplement covering additional developments from Congress and the IRS to keep you fully up-to-date.

A complete listing of all available business deductions and credits helps you identify those you qualify for, and includes critical information on dollar limits, recordkeeping requirements, and how to actually take the write-off—all the way down to the IRS form to use. Organizational and planning strategies help you get through the process quickly and with fewer headaches, and this year's changes to the tax laws are explained in terms of how they affect your filing.

Keeping up with the intricacies of tax law and filing is a full-time job—but it's not your full-time job. You have a business to run. This book gives you the guidance you need in the time that you have so you can get taxes out of the way and get back to work.

Learn which expenses qualify for deductions—and which ones don'tAdopt a more organized recordkeeping system to streamline the filing processExplore small-business-specific strategies for starting or closing a business, running a sideline business, and operating in multiple businessesDecode the various forms and worksheets correctly with step-by-step guidanceAudit-proof your returnReview obligations for the “other taxes,” including payroll and excise taxes

Every year, millions of small business owners overpay their taxes because they lack the time and expertise to make tax-sensitive business decisions throughout the year only to learn that it’s too late to act when it comes to tax time. Now you can put your money back where it belongs—in your business. J.K. Lasser's Small Business Taxes 2019 helps you take wise actions during the year and tells you how to file completely and accurately while maximizing your bottom line.

New York Times best seller! More than five million copies sold!*

You CAN take control of your money. Build up your money muscles with America’s favorite finance coach.

Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There’s one sure way to whip your finances into shape, and that’s with The Total Money Makeover: Classic Edition.

By now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies. With The Total Money Makeover: Classic Edition, you’ll be able to:

Design a sure-fire plan for paying off all debt—meaning cars, houses, everythingRecognize the 10 most dangerous money myths (these will kill you)Secure a big, fat nest egg for emergencies and retirement!

Includes new, expanded “Dave Rants” sidebars tackle marriage conflict, college debt, and more. All-new forms and back-of-the-book resources to make Total Money Makeover a reality.

Dive deeper into Dave’s game plan with The Total Money Makeover Workbook: Classic Edition. The Total Money Makeover: Classic Edition is also available in Spanish, transformación total de su dinero.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.

Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default.

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:
How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced.Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing.Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable.The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.

Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.

When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.

But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start.

Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: 

How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? 

In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love.

Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”

Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.”
 
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.
 
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving.
 
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
 
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”
 
Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
 
This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors.

NEW YORK TIMES BESTSELLER • The perfect gift for anyone trying to start the new year off right, this instant classic explores how we can change our lives by changing our habits.  

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
 
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

With a new Afterword by the author
 
“Sharp, provocative, and useful.”—Jim Collins
 
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
 
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

THE INSTANT #1 NATIONAL BESTSELLER

From the #1 New York Times bestselling authors of Extreme Ownership comes a new and revolutionary approach to help leaders recognize and attain the leadership balance crucial to victory.

With their first book, Extreme Ownership (published in October 2015), Jocko Willink and Leif Babin set a new standard for leadership, challenging readers to become better leaders, better followers, and better people, in both their professional and personal lives. Now, in THE DICHOTOMY OF LEADERSHIP, Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership: finding balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate.

Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must:
· Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team.
· Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission.
· Exhibit the most important quality in a leader—humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission.

With examples from the authors’ combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain THE DICHOTOMY OF LEADERSHIP—skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

From designing your food truck and identifying your market to establishing a business plan and determining the operational concerns of a mobile business, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a food truck business. Learn all about overcoming the hurdles facing the mobile food vendor, the legal aspects of food safety, menu planning, setting up your home-based headquarters, and navigating the catering industry. Whatever your plans, each chapter can help you experience the satisfaction of establishing and building your own home-based food truck business and reaching opening day! Look for useful charts and worksheets throughout the book, including: Preferred Vendor Checklist Start-Up Cost Worksheets
Sample Operational Weekly Schedule 7878Outfitting your mobile kitchenAttracting customersNavigating operations concernsUnderstanding legal aspects
and food safetyBuilding your menu

Increasingly, employers today are using a tough new kind of interview to evaluate candidates and determine how well they think on their feet. To be successful in these new competency-based interviews, job seekers must be prepared with situation-specific examples that highlight the accomplishments, knowledge, and abilities they have that employers need. Featuring a plethora of sample questions-and winning answers-this book is organized by the five core competencies most interviewers are looking for: * Individual responsibility (decisiveness, independence, flexibility, career goals) * Managerial skills (leadership, delegation, strategic planning) * Motivational factors (ambition, initiative) * Analytical skills (problem solving, attention to detail) * People skills (teamwork, communication, customer service) This indispensable guide features fill-in-the-blank exercises readers can use to prepare themselves to demonstrate sought-after competencies and wow potential employers. It's a powerful book no job seeker should be without.

It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? 

Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. 

Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony. 

Following the success of Lean In and Why Women Should Rule the World, the authors of the bestselling Womenomics provide an informative and practical guide to understanding the importance of confidence—and learning how to achieve it—for women of all ages and at all stages of their career.

Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.

Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve. 

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors

The world’s most trusted guide for leaders in transition

Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

In this updated and expanded version of the international bestseller The First 90 Days, Michael D. Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today’s increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs.

By walking you through every aspect of the transition scenario, Watkins identifies the most common pitfalls new leaders encounter and provides the tools and strategies you need to avoid them. You’ll learn how to secure critical early wins, an important first step in establishing yourself in your new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation.

Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

New York Times bestselling author Kate White is the editor-in-chief of Cosmopolitan, the #1 young women’s magazine in the world, and a hugely successful businesswoman. In I Shouldn’t Be Telling You This, she shares her secrets to success. A witty, wise, straight-talking career guide for women, I Shouldn’t Be Telling You This is the perfect book for the current economic climate, whether you’re just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; essential tips and bold strategies from a gutsy innovator who helped increase Cosmo’s circulation by half a million copies per month.

This second edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress. The companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual "how-to," helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

Advanced Bread & Pastry has a unique approach to providing advanced level concepts, techniques and formulas to those aspiring to be professional bakers and professional pastry chefs. Exquisite photographs are throughout to further inspire learners and professionals of the unlimited potential of the craft. Advanced Bread and Pastry provides in depth information and troubleshooting strategies for addressing the complex techniques of the advanced level of bread and pastry arts.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A career advisor explains why many talented, hard-working people often miss out on their full career potential, revealing the tells, blind spots, secrets, and unspoken rules you need to know in order to play the game to win.

While many careers have been impacted by economic downturns, failed projects, downsizing and restructuring, or just bad bosses or bad timing, we all know of colleagues who continue to rise through every tough situation. Most assume that they have an advantage that protects them—degrees from the right schools, great mentors, influential friends and family, or just better luck. But these hyper-successful professionals have faced setbacks, too. Instead of allowing challenges to derail their rise, they’ve learned how to manage them better.

In Workplace Poker, Dan Rust gives you the strategies you need to accelerate your career, and prevent setbacks from stalling your progress or spiraling it downward. The trick, he reveals, is to “play the game under the game,” to think more deeply and act more strategically. If you are talented, ambitious, and hardworking, but feel your career just isn’t accelerating as rapidly as it should, or as fast as you would like it to, this book is for you. If you have been frustrated to see others (less talented, who don’t work as hard as you do) achieve rapid professional progress while your career stalls out, this book is for you. If you’ve been annoyed by those who are successful primarily because of where they went to school, or family connections, or financial resources, this book is for you.

Rust gives you the insight and skills you need to transform yourself and adapt and survive any hurdle—to turn every adversity into advantage, and every struggle into strength, including:

• Recognition of your own “blind spots” and what to do about them

• Mastering strategic and authentic self-promotion

• Enhancing your personal charm and likeability

• Achieving the high energy, both mental and physical, necessary to drive an exceptional career trajectory

• Developing an interest in “corporate anthropology” and the complex human dimensions of business

• Neutralizing the career-stalling impact of difficult or dysfunctional colleagues

• Deeply “owning” and learning from career missteps and failures

In his smart, funny, relatable voice, Rust shares stories of individuals who have applied these capabilities in real world situations, and provides short, focused exercises to help you think about yourself and your own career. With Workplace Poker¸ you’ll learn how to get out of you own way, and find the success you deserve.

Fully revised and updated—the must-have guide to acing the interview and landing the dream job, from “America’s top career expert” (The Los Angeles Times)

60 Seconds & You're Hired! has already helped thousands of job seekers get their dream jobs by excelling in crucial interviews. America's top job search expert Robin Ryan draws on her 20 years as a career counselor, 30 years of direct hiring, and extensive contact with hundreds of recruiters, decisions makers, and HR professionals to teach you proven strategies to help you take charge of the interview process and get the job you want. Brief, compact, and packed with insightful direction to give you the cutting edge to slip past the competition, 60 Seconds & You're Hired! is here to help you succeed! This newly revised edition features:  
   
     • Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda"
     • Over 125 answers to tough, tricky interview questions employers often ask
     • How to handle structured or behavioral interview questions
     • Questions you should always ask, and questions you should never ask
     • How to deal effectively with any salary questions to preserve your negotiating power
     • 20 interview pitfalls to avoid
     • Proven negotiation techniques that secure higher salaries - and much more!

“Robin Ryan has the inside track on how to get hired.” —ABC News

Ambani & Sons is the riveting story of one of the wealthiest families in the world. Dhirubhai Ambani was a rags-to-riches tycoon, whose company, Reliance, is now one of India's major corporations. His sons, Anil and Mukesh, took over after his death in 2002 and their respective arms of the company are bigger than the parent ever was. However, a family feud of colossal proportions, that has had political reverberations, ensued. The Ambani tale contains a bigger story about modern India, not only as an economic powerhouse, but about the complicated links between government and big business.

The bestselling author of the acclaimed House of Cards and The Last Tycoons turns his spotlight on to Goldman Sachs and the controversy behind its success.
 
From the outside, Goldman Sachs is a perfect company. The Goldman PR machine loudly declares it to be smarter, more ethical, and more profitable than all of its competitors. Behind closed doors, however, the firm constantly straddles the line between conflict of interest and legitimate deal making, wields significant influence over all levels of government, and upholds a culture of power struggles and toxic paranoia. And its clever bet against the mortgage market in 2007—unknown to its clients—may have made the financial ruin of the Great Recession worse. Money and Power reveals the internal schemes that have guided the bank from its founding through its remarkable windfall during the 2008 financial crisis. Through extensive research and interviews with the inside players, including current CEO Lloyd Blankfein, William Cohan constructs a nuanced, timely portrait of Goldman Sachs, the company that was too big—and too ruthless—to fail.

The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple.

Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply.

Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance.

To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR.

Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.

Bill Gates has been instrumental in creating and developing the home computing era that has thoroughly transformed nearly every aspect of our lives, from work to commerce to communication. Stepping down as CEO of Microsoft in 2000 after 25 years at the helm, he remained as chairman, a position he still holds.

This book paints a vivid picture of Bill Gates that covers his early life and his years as an inquisitive and adventurous student to his experiences as a budding entrepreneur and billionaire philanthropist who has often been listed among the richest individuals in the world. Author Michael Becraft presents complete information on how Microsoft evolved, from the company's inception until Gates's departure from active leadership; documents the economic, ethical, financial, legal, management, and leadership applications inherent in Gates's work; and examines the criticism that Gates's actions and decisions have drawn throughout his career.

The must-read summary of David Vise and Mark Malseed's book "The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time".

This complete summary of the ideas from David Vise and Mark Malseed's book "The Google Story" tells the tale of the rise of one of the most remarkable internet stars of our time. In 1998, when Sergey Brin and Larry Page dropped out of Stanford University, they decided to create a search engine that would organise every bit of information on the Web. In their book, Vise and Malseed explain how the two friends kept control of Google despite pressure from their investors. This summary also tells how the company challenged Microsoft’s dominance and wrestled with difficult choices.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Google Story" and discover the secrets behind the powerhouse company that has revolutionised access to information.

A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis.
 
At the beginning of March 2008, the monetary fabric of Bear Stearns, one of the world’s oldest and largest investment banks, began unraveling. After ten days, the bank no longer existed, its assets sold under duress to rival JPMorgan Chase. The effects would be felt nationwide, as the country suddenly found itself in the grip of the worst financial mess since the Great Depression. William Cohan exposes the corporate arrogance, power struggles, and deadly combination of greed and inattention, which led to the collapse of not only Bear Stearns but the very foundations of Wall Street.


From the Trade Paperback edition.

Explore the world of scent with “one of the world’s greatest perfumers” whose clients include Cartier, Van Cleef & Arpels, Bulgari, and Hermès (The Times, London).
 
To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you into his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy.
 
Perfume is a cutthroat, secretive, multibillion-dollar industry, and Ellena provides an insider’s tour, guiding us from initial inspiration through the mixing of essences and synthetic elements, to the deluxe packaging and marketing in elegant boutiques worldwide, as well as the increasingly complicated safety standards applied to each bottle of perfume.
 
In Perfume: The Alchemy of Scent, Ellena explains how the sense of smell works and how he personally chooses and composes a perfume. He also reveals his unique way of creating a fragrance by playing with our olfactory memories in order to make a perfume seductive and desired by men and women the world over.
 
“Jean-Claude Ellena is an illusionist, a characteristic that has served to make him one of the world’s greatest perfumers.” —The Times (London)
 
“[This book] makes you want to run to the perfume counter and test your impressions against the author’s romantic rhapsodies.” —Liesel Schillinger, The New York Times
 

Words of wisdom from American philanthropist Andrew Carnegie

Focusing on Carnegie's most famous essay, "The Gospel of Wealth," this book of his writings, published here together for the first time, demonstrates the late steel magnate's beliefs on wealth, poverty, the public good, and capitalism. Carnegie's commitment to ensuring and promoting the welfare of his fellow human beings through philanthropic deeds ranged from donations to universities and museums to establishing more than 2,500 public libraries in the English-speaking world, and he gave away more than $350 million toward those efforts during his lifetime. The Gospel of Wealth is an eloquent testament to the importance of charitable giving for the public good.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.


From the Trade Paperback edition.

From the bestselling author of The Ascent of Money and The Square and the Tower

In his rich and nuanced portrait of the remarkable, elusive Rothschild family, Oxford scholar and bestselling author Niall Ferguson uncovers the secrets behind the family's phenomenal economic success. He reveals for the first time the details of the family's vast political network, which gave it access to and influence over many of the greatest statesmen of the age. And he tells a family saga, tracing the importance of unity and the profound role of Judaism in the lives of a dynasty that rose from the confines of the Frankfurt ghetto and later used its influence to assist oppressed Jews throughout Europe. A definitive work of impeccable scholarship with a thoroughly engaging narrative, The House of Rothschild is a biography of the rarest kind, in which mysterious and fascinating historical figures finally spring to life.

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.

Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.

The ultimate all-in-one prosperity bible, featuring updated editions of the greatest works by the champion wealth builder of all time, Napoleon Hill.

The timeless personal success writings of Napoleon Hill have inspired millions of readers to reach for and achieve their dreams since his debut book appeared in 1928. Now, three of Hill's most dynamic titles are available together for the first time, revised and updated in this convenient omnibus edition:

Think and Grow Rich, one of the bestselling books of all time and one of the most successful reissues in recent publishing history, is Hill's landmark volume on wealth building.

The Magic Ladder to Success, available nowhere else, is the volume in which Hill first distilled the seventeen factors that make up his "Law of Success" philosophy. These seventeen factors are composed of specific beliefs and actions that enable leaders to triumph in many fields. The Master-Key to Riches is the actual handbook once used by Hill and certified teachers of his success methods. This is the reference that the master teacher provided for the teaching of his ideas.

While all three titles are revised to avoid arcane language or points of references, each features the full range of ideas and exercises that appeared in the original volumes. These are the self-help classics that most marked Hill's success as the greatest prosperity teacher in history. Together, they provide the ultimate guide to attaining the life of your dreams.

We work hard to earn our money. But regardless of how much we earn, the money worry never goes away. Bills, rent, EMIs, medical costs, vacations, kids' education and, somewhere at the back of the head, the niggling thought about being under-prepared for our own retirement. Wouldn't it be wonderful if our money worked for us just as we work hard for it? What if we had a proven system to identify dud investment schemes? What if could just plug seamlessly into a simple, jargon-free plan to get more value out of our money, and have a super good life today? India's most trusted name in personal finance, Monika Halan offers you a feet-on-the-ground system to build financial security. Not a get-rich-quick guide, this book helps you build a smart system to live your dream life, rather than stay worried about the 'right' investment or 'perfect' insurance. Unlike many personal finance books, Let's Talk Money is written specifically for you, keeping the Indian context in mind.

Jean Chatzky has been working with viewers of NBC’s Today show for a series on how to get out of debt once and for all. Her method, both on TV and in this book, is simple yet powerful: the key is saving just $10 a day that you currently waste. It doesn’t sound like much—a movie ticket or lunch for two at McDonald’s— but $10 really can take you from debt to wealth in just a few years. And because it doesn’t feel like an impossible goal, people are more likely to stick with Chatzky’s plan than an extreme regimen of spending cutbacks. Chatzky is focusing on debt because it’s the single biggest threat to our financial health. The average American family has sixteen credit cards and high-rate debt of more than $8000, not even counting car loans and mortgages. They pay more than $1000 a year in interest alone. Debt makes people feel depressed and overwhelmed, leaving them without enough money for the truly important things in life—education, retirement, owning a home, feeling secure. Chatzky, one of America’s most popular personal finance experts, writes in down- to- earth, woman-next-door language about how to get started right away, without giving up the things that truly give you pleasure. She offers practical, accessible strategies to help readers find the money to pay off their bills, lower their interest rates, and improve their credit scores. Featuring real-life examples of people featured on her Today show series, Pay It Down can transform debtors into future millionaires.

A National Bestseller!

Why be house poor when you can rent rich?

“Why rent when you can buy?” More than any other, this phrase captures the overwhelmingly unanimous promotion of home ownership to Canadians. Real estate agents, mortgage brokers, family, friends, and even the government promote ownership as a safe, attractive, and sure-fire path to personal wealth. This one-size-fits-all advice ignores the reality of Canada’s housing market.

Canadians deserve better advice.

Faced with expensive house prices in a near-zero interest rate world, it’s time Canadians heard the virtues of renting and seriously considered renting as an alternative to home ownership. Real estate analyst Alex Avery insists renting offers a simple, more affordable way to live, plus in Canada’s frenzied housing market, going month-to-month is dramatically lower risk. He claims the reputation of home ownership as a wealth building strategy is unfounded and shows renters how to replace bricks-and-mortar with better investment opportunities.

Anyone suffering under the crushing weight of debt knows how impossible it can seem to find a way out. It’s overwhelming—and the more complicated the proposed solution, the harder it is to stick with it. That’s why The Debt-Free Spending Plan is SIMPLE. It doesn’t require sifting through chapters of high-minded financial advice or digging up your past spend ing history. It assumes you need help RIGHT NOW, and gives it to you. You will learn to: • Downsize expenses without feeling deprived • Allocate money as it comes in and put together an easy-to-manage bill-paying plan • Adjust for inevitable overspending • Pay off debt without gouging expenses and (believe it or not) start saving The plan is clear, easy, and takes just five minutes a day—and it doesn’t matter if you make $14,000 or $14 million. With straightforward daily spending strategies and effortless expense tracking tools, you will soon find yourself on the road to financial freedom—all before the next billing cycle.

At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance--banking, saving, budgeting, and investing--and the wealth-building ideas of personal entrepreneurship.

Sethi covers how to save time by not wasting it managing money; the guns and cars myth of credit cards; how to negotiate like an Indian--the conversation begins with "no"; why "Budgeting Doesn't Have to Suck!"; how to get things rolling--for real--with only $20; what most people don't understand about taxes; how to get a CEO to take you out to lunch; how to avoid the Super Mario Brothers trap by making your savings work harder than you do; the difference between cheap and frugal; the hidden relationship between money and food. Not to mention his first key lesson: Getting started is more important than being the smartest person in the room. Integrated with his website, where readers can use interactive charts, follow up on the latest information, and join the community, it is a hip blueprint to building wealth and financial security.

Every month, 175,000 unique visitors come to Ramit Sethi's website, Iwillteachyoutoberich.com, to discover the path to financial freedom. They praise him thoughtfully ("Your site summarizes everything I want with my life--to be rich in finances, rich in experience, rich in family blessings," Dan Esparza) and effusively ("Dude, you rock. I love this site!" Richard Wu). The press has caught on, too: "Ramit Sethi is a rising star in the world of personal finance writing . . . one singularly attuned to the sensibilities of his generation. his style is part frat boy and part silicon Valley geek, with a little bit of San Francisco hipster thrown in" (San Francisco Chronicle). His writing is smart, his voice is full of attitude, and his ideas are uncommonly sound and refreshingly hype-free.

This illustrated beginner’s guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order.

Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all the skills you need to make good financial decisions and grow your personal wealth. Full of colorful descriptions organized in an easy-to-read format, this book contains infographics such as:

-Choosing your bank
-Building an emergency fund
-Choosing a financial planner
-Where your money is going
-What not to buy
-Health insurance
-Property insurance
-What federal taxes pay for

With the help of this guide, you’ll learn how to make good investments, save for big things like a house or college tuition, budget, and more!

The best investment guide money can buy, with over 1.5 million copies sold, now fully revised and updated. In today’s daunting investment landscape, the need for Burton G. Malkiel’s reassuring, authoritative, and perennially best-selling guide to investing is stronger than ever. A Random Walk Down Wall Street has long been established as the first book to purchase when starting a portfolio. This new edition features fresh material on exchange-traded funds and investment opportunities in emerging markets; a brand-new chapter on “smart beta” funds, the newest marketing gimmick of the investment management industry; and a new supplement that tackles the increasingly complex world of derivatives.

Trusted by thousands of investors worldwide since 1977, this bestselling classic reveals Robert Lichello's revolutionary formula for earning profits in stocks and mutual funds—automatically.

Unlike other investment strategies that focus on stock selection, AIM relies on time—and is designed to work in any kind of market with any size investment. Lichello originally developed AIM in response to the heartbreaking collapse of the great bull market of the 1960s and today his ideas are more relevant than ever. AIM is easy and dependable, and it works. Simply put, it's a money. 

Now Lichello has updated and reformulated AIM for today's market. AIM-HI (AIM High Intensity) will do for you what it has already done for millions...

Investing in Your 20s & 30s For Dummies (9781119293415) was previously published as Investing in Your 20s & 30s For Dummies (9781118411230). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

The easy way to make sense of investing when you're just starting out

Today's 20- and 30-somethings have witnessed a miserable investment market during most, if not all, of their adult lives. But going forward, the opposite is more likely to be true. In order to build a retirement portfolio that is capable of covering expenses in your golden years, it is necessary to start saving and investing while you are young. Investing in Your 20s & 30s For Dummies offers investment advice for taking the first steps as you star out on your own earning a livable income.

Investing in your 20s & 30s For Dummies cuts to the chase by providing emerging professionals, like yourself, the targeted investment advice that you need to establish your own unique investment style. Covering everything from evaluating assets and managing risk to demystifying what the phrase "diversifying your portfolio" really means, this guide offers expert investment advice that you shouldn't be without.

Helps you determine your investment timeline and goals Offers plain-English explanations of investment lingo Includes tips for investing while having debt Guidance on where and when to seek investment advice

If you're in your 20s or 30s, the sooner you're investing, the more time you have to compound your returns and grow your portfolio. So what are you waiting for?

Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to: Master the unique dynamics of real-time marketing (and avoid the pitfalls) Confidently run a smooth, professional Hangout, stay in control, and handle the unexpected Rebroadcast your Hangouts to everyone (or just the people you choose) Use Hangouts even if you don't use the Google+ social network Plan Hangouts that build trust, consumer engagement, and brand equity Connect at a deeper personal level, and establish an online identity that reflects who you really are Do it all at low cost—or maybe no cost at all

Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.

 Thе dɿgɿtаl mаrkеtɿng tеchnоlоgy ɿs аn ɿmpоrtаnt nеw mеdɿum оf cоmmunɿcаtɿоn bеtwееn thе cоnsumеrs аnd thе prоducеrs tо mаrkеt thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng ɿs а nеw mеdɿum thаt usе dɿffеrеnt mеdɿums оf mаrkеtɿng fоr ɿntrоducɿng thе prоducts аnd sеrvɿcеs tо thе custоmеrs. Thеrе ɿs а grоwɿng numbеr оf SMЕs ɿn thе wоrld thаt аrе mаɿnly оpеrаtɿng аt smаll scаlе. Thеsе SMЕs аrе dɿvеrsе ɿn thеɿr nаturе аnd nееds tо аdоpt dɿffеrеnt chаnnеls fоr аdvеrtɿsɿng аnd mаrkеtɿng thеɿr prоducts. Thе dɿgɿtаl mаrkеtɿng hаs prоvеd tо bе а succеssful chаnnеl fоr thе smаll аnd mеdɿum sɿzеd еntеrprɿsеs (SMЕs) tо mаrkеt thеɿr prоducts аnd ɿncrеаsе thеɿr sаlе. Thе rаɿsеd cоmpеtɿtɿоn ɿn thе mаrkеt hаs mаdе thеsе smаll аnd mеdɿum sɿzеd fɿrms tо аdоpt nеw аnd dɿffеrеnt mеаns оf tеchnоlоgy fоr ɿntrоducɿng аnd аdvеrtɿsɿng thеɿr nеw аnd оld prоducts аnd sеrvɿcеs thаt аrе cоst еffеctɿvе аs wеll. Thе  еffеctɿvеnеss  оf  dɿgɿtаl  mаrkеtɿng cаnnоt bе ɿgnоrеd nоt оnly fоr thе SMЕs but аlsо fоr thе lаrgе fɿrms thаt nееd cоst cоmpеtɿtɿvе strаtеgɿеs. Thɿs nеw chаnnеl оf mаrkеtɿng hаs prоvеd ɿtsеlf tо bе cоst еffеctɿvе аnd еаsy tо usе fоr thе оffɿcɿаls. Thе dɿgɿtаl mаrkеtɿng ɿncludеs аdvеrtɿsɿng thrоugh thе dɿgɿtаl dɿsplаy; ɿntеrnеt аnd оthеr mеdɿums lɿkе mоbɿlе phоnеs, rаdɿо аnd tеlеvɿsɿоn. Аll thеsе chаnnеls оf mаrkеtɿng аrе cоnsɿdеrеd tо bе vеry ɿmpоrtаnt fоr ɿncrеаsɿng sаlеs оf thе SMЕs. Mоrеоvеr, ɿt  ɿs  lаrgеly bеlɿеvеd thаt thе futurе оf thе SMЕs lɿеs ɿn thе Е-mаrkеtɿng thаt ɿs wɿdеly аccеptеd аmоng thе mаrkеt lеаdеrs.

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it

• Develop winning Facebook marketing strategies

• Master new best practices for creating “best in class” Facebook pages

• Design Facebook ads that drive more clickthroughs at lower cost

• Reach customers outside Facebook with Facebook Connect and social plugins

• Use images and other media to personalize your presence and engage visitors

• Build thriving Facebook communities that promote loyalty and innovation

• Market to customers on the move via Facebook mobile apps

• Monitor what your customers are saying in real-time

• Protect your privacy—and your customers’ privacy, too

• Use Facebook Credits social currency to attract new customers and promote product sampling

• Track your performance with Facebook Analytics

• Prepare to profit from tomorrow’s Facebook trends and innovations

Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise. No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business.

Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more.

Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business !

Diary of a Currency Trader is Samuel J. Rae's no-nonsense, full disclosure look at his approach to the retail foreign exchange markets.

In the book Samuel takes you through his personal journey and how he got to where he is today followed by a step-by-step, illustrated description of the strategy he uses and the principles that underlie his approach.

Having described the way he trades, Samuel then journals ninety days' worth of market operations with full explanations as to how and why he enters each and every trade, the results he achieves and his thoughts on the markets he operates in.

Fully illustrated and set out in an easy to follow format, Diary of a Currency Trader takes you into the daily operations of a retail trader to an unprecedented level of detail. If you are looking to discover what it actually means to trade forex full time, this book is for you.

The bestselling Sybex guide to marketing on Facebook, now fullyupdated

As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook.

This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaignTakes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activitiesCovers using features such as events, applications, andpay-per-click advertisingIncludes case studies and directions for updating, monitoring,and maintaining your campaign

This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.

This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.

This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.

The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".

This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your marketing knowledge

To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.

How to Make a Lot of Money Investing and Trading in Cryptocurrency


If you had purchased $100 worth of Bitcoins in the middle of 2009 and held onto those coins until August 2017, you would have turned that $100 into more than $8,000,000. 

The lucrative world of cryptocurrency no longer has to be a mystery. This book will shock you. Secret strategies are revealed. Discover what cryptocurrency is all about and how to make a lot of money investing and trading in them. 
While the Bitcoin ship might have already sailed, it is not too late to jump onto the cryptocurrency bandwagon and make a profit in the process. If you are wondering about how to go about doing just that then Cryptocurrency: How to Make a Lot of Money Investing and Trading in Cryptocurrency is the book you have been waiting for.
Currently, only about 25 percent of Americans actually understand what cryptocurrency is and only about 2 percent use them on a regular basis. Despite this fact, all of the more than 1,000 cryptocurrencies on the market today have a market valuation of more than $60 billion dollars. Regardless of what you know about cryptocurrency as a whole, it is clear that this market is something to watch. Inside you will learn everything you ever wanted to know about the technology that powers cryptocurrency and how to tell a Bitcoin from a Litecoin, from an Ether and why that distinction matters. You will also learn how to choose the most promising contenders for the Next Big Thing and not lose your shirt while taking advantage of the high degree of volatility that the market is currently experiencing.
Inside you will find: An easy to understand breakdown of blockchain, the foundational technology at the heart of all major cryptocurrencies. A detailed explanation of how cryptocurrencies lose and gain value and how you can put these methods to work for you. Easy ways to get started investing in cryptocurrencies and everything you will need in order to do so effectively. Recommendations on the major cryptocurrencies to watch moving forward. A step by step guide to getting started mining cryptocurrencies and making money off of other people’s transactions. The best tips for staying one step ahead of the scammers out there who are looking to steal your hard-earned cryptocurrency A look to the future including how major governments are looking to take control of cryptocurrency for their own ends. And more…

Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves issues that concern us on a daily basis. But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations. In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics. Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using the minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behaviour and rational choice. An ideal introduction for anyone interested in business and economics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

For centuries, oligarchs were viewed as empowered by wealth, an idea muddled by elite theory early in the twentieth century. The common thread for oligarchs across history is that wealth defines them, empowers them and inherently exposes them to threats. The existential motive of all oligarchs is wealth defense. How they respond varies with the threats they confront, including how directly involved they are in supplying the coercion underlying all property claims and whether they act separately or collectively. These variations yield four types of oligarchy: warring, ruling, sultanistic and civil. Moreover, the rule of law problem in many societies is a matter of taming oligarchs. Cases studied in this book include the United States, ancient Athens and Rome, Indonesia, the Philippines, Singapore, medieval Venice and Siena, mafia commissions in the United States and Italy, feuding Appalachian families and early chiefs cum oligarchs dating from 2300 BCE.

WINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018 Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts clarified and illuminated for all.

“Do we really need yet another book about the financial crisis? Yes, we do—because this one is different….A must-read for anyone who wants to understand the mess we’re in.”
—Paul Krugman, New York Times Book Review

 

“Fox makes business history thrilling.”
—St. Louis Post-Dispatch

 

A lively history of ideas, The Myth of the Rational Market by former Time Magazine economics columnist Justin Fox, describes with insight and wit the rise and fall of the world’s most influential investing idea: the efficient markets theory. Both a New York Times bestseller and Notable Book of the Year—longlisted for the Financial Times Business Book of the Year Award and named one of Library Journal Best Business Books of the Year—The Myth of the Rational Market carries readers from the earliest days of Wall Street to the current financial crisis, debunking the long-held myth that the stock market is always right in the process while intelligently exploring the replacement theory of behavioral economics.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

Vaporized was selected as the winner of the 2016 International Book of the Year prize by getAbstract from a field of 10,000 business and strategy titles. The prize was announced at the Frankfurt Book Fair on October 19, 2016

Digital technology has upturned entire industries and irrevocably altered the way we live, work and do business. Now, it is set to transform every sector and economic system on the planet in almost unimaginable ways — even those once thought to be immune from its effects. In his groundbreaking new book Vaporized, digital pioneer and business futurist Robert Tercek takes us inside the world’s largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers. Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, translating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for survival that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.

Executives, investors, and the business press routinely chant the mantra that corporations are required to “maximize shareholder value.” In this pathbreaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well, leading managers to focus myopically on short-term earnings; discouraging investment and innovation; harming employees, customers, and communities; and causing companies to indulge in reckless, sociopathic, and irresponsible behaviors. And she looks at new models of corporate purpose that better serve the needs of investors, corporations, and society.

One of the most notorious works of modern times, as well as one of the most influential, Capital is an incisive critique of private property and the social relations it generates. Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis and generate fresh insights. Arguing that capitalism would create an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership among the leaders of social democratic parties, particularly in Russia and Germany, and ultimately throughout the world, to become a work described by Marx's friend and collaborator Friedrich Engels as 'the Bible of the Working Class'

China's changing course, and sustainable success requires ashift in strategy

The End of Copycat China helps business executives andinvestors understand how China's economy is shifting from one basedon heavy investment to one on services and consumption by providinginsight that help shape effective strategy. Drawing from over50,000 interviews with entrepreneurs, venture capitalists, privateequity investors, private Chinese companies, and multinationals,this book describes how Chinese firms are increasingly focused oninnovation rather than copying what worked in America and howconsumers are evolving with their hopes, dreams and aspirations.China's growth model of the last three decades is becomingincreasingly ineffective, as relying on heavy investment andexports is becoming less and less feasible. Fifty percent ofChina's growth in 2013 stemmed from consumption, the government isestablishing a Free Trade zone in Shanghai and ending the dominanceof state-owned enterprises. This book provides a roadmap forcompanies and investors looking to navigate these changes andcapture emerging trends, with deep insight and practical guidanceon what innovation looks like in the new China.

Survey the development of innovation taking place in China'seconomy, from an insider's perspectiveConsider the changes that must take place to shore up thebroken growth modelExamine the consumer trends emerging in the midst of rapidmarket evolutionUnderstand how China's rise will impact its neighbors likeJapan, Vietnam, Indonesia, and Cambodia

China's dramatic shift toward consumption presents a tremendousopportunity for foreign business, but traditional tactics areoutdated at best, financially fatal at worst, as local competitorsfocus on innovation and move up the value chain and as consumerslook for new brands and categories to spend money on. Newstrategies are needed to keep pace with the changing regulatory andconsumer environments, and "business as usual" won't get very far.The End of Copycat China is the business guide to thisemerging market, with expert guidance from the inside.

“In his fluent and accessible book, Mr. Roth vividly describes the successes of market design.” — Economist.com​

“In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us.” — Dan Ariely, author of Predictably Irrational and The (Honest) Truth About Dishonesty
 
Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.

In Who Gets What—and Why, Nobel laureate Alvin E. Roth reveals the matching markets hidden around us and shows us how to recognize a good match and make smarter, more confident decisions.
 
“Mr. Roth’s work has been to discover the most efficient and equitable methods of matching, and implement them in the world. He writes with verve and style . . . Who Gets What—and Why is a pleasure to read.” — Wall Street Journal
 
“A book filled with wit, charm, common sense, and uncommon wisdom.” — Paul Milgrom, professor of economics, Stanford University and Stanford Business School

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

A self-made millionaire shows you how to make millions whileliving life on your own terms

At just eighteen years old, Matt Morris founded his firstmarketing business. At twenty, he dropped out of college to pursuebusiness full-time. At twenty-one, he was homeless and deeply indebt, living out of his car. It was then that he made alife-changing decision to re-invent himself and his career. Bytwenty-nine, Matt was a self-made millionaire. How did he doit?

In The Unemployed Millionaire, Morris reveals how heturned his life around and shatters the myth that it takes money tomake money. Thanks to the Internet explosion and the ease of globaltrade, it is possible for anyone to start a business and markettheir products worldwide to millions of customers. Here, Morrisunlocks the secrets and provides you with the specific moneymakingformula he used to turn his ideas into a fortune.

Equips you with a step-by-step formula for turning your greatidea into a million-dollar business in as little as twelvemonthsProves you don’t have to be smart, lucky, or rich to makemillionsGives you the specific success principles all millionairesfollowAuthor Matt Morris is an internationally recognized speaker whoselectively mentors other entrepreneurs, traveling the world,working very little, and earning millions in the processWith a foreword by Les Brown, motivational speaker, bestsellingauthor, and television personality

If you're serious about earning millions without working yourfingers to the bone, The Unemployed Millionaire gives youthe powerful strategies needed to turn your dreams into areality.

Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS.

"It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

"In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST

The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days.
 
To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up.
 
But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job?
 
Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship.  
 
Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. 
 
You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration


From the Trade Paperback edition.

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition.

Josh “the Shark” Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country—all without being “discovered” or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script.

The key to his success? Confidence—informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you towards the best possible option. When key opportunities present themselves, you are ready to seize them.

In It’s Your Move, one of the stars of Bravo’s hit TV series Million Dollar Listing Los Angeles shares invaluable and street-smart strategies for how to build your confidence, establish your reputation, master the knowledge you need to succeed, take the right risks, and course correct when you make a mistake. Drawing on his experiences negotiating multi-million dollar deals and offering impeccable service to his celebrity and high-profile clients, Altman shows you all the right moves to help you become better, stronger and more effective—whatever your profession or ambitions. 

Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

The rules have changed. The American Dream is no longer the "corner office." It's a successful business you can run from your home office, the beach, or wherever you desire. It's work you love that still allows you the freedom and income to live the life you truly want. Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. And in Click Millionaires, e-commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love. The book explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate "success" requires. Readers will learn how to: * Find a lucrative niche on the Internet that matches their interests and skills * Choose an online businessmodel: fromblogs, noozles, and audience communities to digital delivery, online services, affiliate marketing-even physical products * Position themselves as a experts * Build their audience * Design the lifestyle they want * Balance passion and profits to realize their personal definition of success Featuring stories of dozens of "regular folks" who have reinvented themselves as Click Millionaires, this inspiring and practical guide shows readers how to stop dreaming of a better life and start living it! Buy the book and get a free membership in Scott Fox's Internet business coaching and training Forum at ClickMillionaires.com. Ask questions, develop your business ideas and online marketing strategies, meet fellow entrepreneurs, and get personalized help from Scott Fox and his team-all free with purchase.

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Options Trading, Made Simple

This is not your typical options trading book, plagued with jargon and written by Wall Street academics who are more concerned with showing off than with actually teaching you how to trade. In Options Trading For Beginners, ClydeBank Finance packages the wisdom of the Wall Street elite into a straight-forward and easy-to-read teaching tool. Options Trading For Beginners is ClydeBank Finance at its best, making complex ideas clear while endowing readers with a wealth of powerful new knowledge.

Whether you’re a newcomer to options trading or a grizzled veteran looking for a fresh take on basic strategy, you’ll enjoy the plain-spoken style and colorful scenarios illustrated in Options Trading for Beginners.

In addition to providing a solid beginner’s course in options trading, Options Trading for Beginners walks you through a multitude of strategic trading decisions, showing you how a trader thinks and how he arrives at critical decisions. This book wasn’t written for someone who wants to stay on the sidelines, but for the ambitious trader looking to become a formidable, sharp, and cunning options trader.

You’ll Learn:
- The fundamentals of put and call options
- How to understand and leverage intrinsic value
- How to use a stock’s IV (implied volatility) to inform smart trades
- What you need to know about “The Greeks'"
- The mechanics of the short sell

This illustrated beginner’s guide to personal finance distills essential information into small, easy-to-follow steps to help you get your finances in order.

Get your finances in shape! In The Infographic Guide to Personal Finance, you will learn all the skills you need to make good financial decisions and grow your personal wealth. Full of colorful descriptions organized in an easy-to-read format, this book contains infographics such as:

-Choosing your bank
-Building an emergency fund
-Choosing a financial planner
-Where your money is going
-What not to buy
-Health insurance
-Property insurance
-What federal taxes pay for

With the help of this guide, you’ll learn how to make good investments, save for big things like a house or college tuition, budget, and more!

What Do You Want Most? Is It Money, Fame, Power, Contentment, Personality, Peace of Mind, Happiness? The Thirteen Steps to Riches described in this book offer the shortest dependable philosophy of individual achievement ever presented for the benefit of the man or woman who is searching for a definite goal in life. "This is not a novel. It is a textbook on individual achievement that came directly from the experiences of hundreds of America's most successful men. It should be studied, digested, and meditated upon." (Dr. Miller Reese Hutchison). After reading the story, you will realize that you are about to come into possession of a philosophy which can be transmuted into material wealth, or serve as readily to bring you peace of mind, understanding, spiritual harmony and help you master physical affliction.

Find success in finance, friendships, , and spirituality withthe advice of a well-known expert

It's safe to say that nearly everyone is seeking a happier, moresuccessful life. So then why do so few attain it? BusinessSecrets from the Bible proposes a new way to view and approachsuccess—one based upon key concepts from the Bible that areactually surprisingly simple. Written especially for those seekingsuccess in the realms of money, relationships, and spirituality,this book encourages readers to realize their common mistakes, cometo terms with them, and turn those mistakes into future triumphs.Filled with concrete advice for improved finances, spirituality,and connection, this resource takes a practical approach and aimsto change not just the minds, but the actions of readers with aself-evident and persuasive pathway.

Drawing on his wisdom and knowledge of the Bible, the authorreveals the clear link between making money and spirituality, andurges readers to focus on self-discipline, integrity, and characterstrength in order to achieve personal prosperity. Special emphasisis given to establishing positive attitudes toward making money andadopting effective Biblically-based strategies.

Demonstrates how earnings and profits are God's reward forforming relationships with others and serving themStresses the importance of service, sharing, change,leadership, and creating boundaries and structuresEncourages readers to focus on other people's desires andteaches why and how to make connections with many peopleSuggests ways for readers to transform themselves and continuetoward success even in the face of fear and uncertainty

Attaining wealth and well-being is no longer a mystery. Let thisbook identify and correct the errors that are keeping you fromfulfillment and happiness.

Todo lo que siempre quiso saber sobre cómo montar y hacer prosperar un negocio...cuando no tiene a quien consultar

Su compañía solo será tan fuerte como sus líderes. Son ellos, esos hombres y esas mujeres, quienes pelean la batalla cotidiana bajo la bandera que constituye su identidad. ¿Son valientes o indecisos? ¿Dirigen a un equipo motivado o se limitan solo a manejar empleados? ¿Se les valora?

Su equipo no puede prosperar más allá de su capacidad, lo que me hace pensar en otra pregunta: ¿Estamos creciendo, prosperando? No importa si hoy se encuentra en el escritorio como gerente ejecutivo o en un cubículo como gerente de mandos medios o ante una mesa de juego en la sala de su casa que por el momento constituye su nueva empresa…Este libro le servirá de guía práctica para conducir su empresa, paso a paso, a donde la quiera llevar. Estamos hablando de la vida real. Así es cómo en verdad funcionan los negocios. Se trata de un tesoro de principios que han sido puestos a prueba desde las trincheras a lo largo de más de veinte años y que le servirán para que lidere con confianza y seguridad.

A blistering narrative account of the negligence and greed that pushed all of Wall Street into chaos and the country into a financial crisis.
 
At the beginning of March 2008, the monetary fabric of Bear Stearns, one of the world’s oldest and largest investment banks, began unraveling. After ten days, the bank no longer existed, its assets sold under duress to rival JPMorgan Chase. The effects would be felt nationwide, as the country suddenly found itself in the grip of the worst financial mess since the Great Depression. William Cohan exposes the corporate arrogance, power struggles, and deadly combination of greed and inattention, which led to the collapse of not only Bear Stearns but the very foundations of Wall Street.


From the Trade Paperback edition.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools."

Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.

Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

If you want to gain an edge in today’s competitive markets, adding the candlestick methodology to your repertoire of technical analysis skills is essential. Getting Started in Candlestick Charting can help you achieve this goal, whether you’re new to chart analysis or looking to enhance your understanding of the approach. This reliable resource covers thirty of the most widely recognized candlestick patterns and includes real-world charting examples backed by informative commentary.

In The Great American Stickup, celebrated journalist Robert Scheer uncovers the hidden story behind one of the greatest financial crimes of our time: the Wall Street financial crash of 2008 and the consequent global recession. Instead of going where other journalists have gone in search of this story—the board rooms and trading floors of the big Wall Street firms—Scheer goes back to Washington, D.C., a veritable crime scene, beginning in the 1980s, where the captains of the finance industry, their lobbyists and allies among leading politicians destroyed an American regulatory system that had been functioning effectively since the era of the New Deal.

This is a story largely forgotten or overlooked by the mainstream media, who wasted more than two decades with their boosterish coverage of Wall Street. Scheer argues that the roots of the disaster go back to the free-market propaganda of the Reagan years and, most damagingly, to the bipartisan deregulation of the banking industry undertaken with the full support of “progressive” Bill Clinton.

In fact, if this debacle has a name, Scheer suggests, it is the “Clinton Bubble,” that era when the administration let its friends on Wall Street write legislation that razed decades of robust financial regulation. It was Wall Street and Democratic Party darling Robert Rubin along with his clique of economist super-friends—Alan Greenspan, Lawrence Summers, and a few others—who inflated a giant real estate bubble by purposely not regulating the derivatives market, resulting in the pain and hardship millions are experiencing now.

The Great American Stickup is both a brilliant telling of the story of the Clinton financial clique and the havoc it wrought—informed by whistleblowers such as Brooksley Born, who goes on the record for Scheer—and an unsparing anatomy of the American business and political class. It is also a cautionary tale: those who form the nucleus of the Clinton clique are now advising the Obama administration.

 

From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process:

Quit Today

No, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.

Pay Cash

You should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.

Don't Retire

Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.

Die Broke

It sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.