今周刊 第988期 跨螢品牌學

· 今周文化事業股份有限公司
Ebook
177
Pages

About this ebook

這是行動裝置倍數增長的年代,也是消費者耐心只剩數秒的年代。
當人們買單的方式有了全新的體驗與模式,
智慧型手機、平板、穿戴裝置⋯⋯,對品牌而言,是危機也是轉機,
在「跨螢世代」下,品牌必須建立連結,找到出奇制勝的接觸點!

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