專案經理雜誌 第52期

· 全能專案管理學習網有限公司
Ebook
98
Pages

About this ebook

隨著時代進步,行銷的曝光不再侷限紙張或是電視,數位媒體已成為當今行銷曝光的重要管道。


為因應不同的溝通媒介及群眾喜好,各種整合行銷形式就此誕生,例如:社群平台中的業配文、YouTube上的影音廣告、FB/IG廣告……等,為整合多樣的廣告資源,衍生出的整合行銷公司更成為年輕朋友嚮往的工作選擇!


然而就算整合行銷形式能有千種、萬種變化,唯一不變的仍是其專案的本質!每個整合行銷都是一群人努力的結晶,為了不同的目標目的呈現在你我眼前!

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