創業管理-微型創業與營運實務(第三版)

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· 全華圖書股份有限公司
eBook
508
Pages

About this eBook

近幾年創業風氣盛行,但成功者光鮮亮麗的背後,往往隱藏著各種辛苦、努力甚至是無助。坊間創業書籍多半鎖定中小企業或大型企業,內容需求不完全適用於微型創業者。因此書中所選案例都是創業的實際案例,來自作者曾經輔導過的學生、創業者,並且配合每章節主題搭配個案,讓讀者可以了解創業實際面臨的問題,及創業者解決的方式。

本次改版除了各章節中統計數字上的更新外,在網路行銷也新增自媒體的應用;同時在政府資源新增貸款申請範例與虛擬案例說明,提供給讀者參考與實際運用。

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