哈佛經理產品質量管理

· 崧博出版事業有限公司
Ebook
409
Pages

About this ebook

產品是企業市場行銷組合中的一個重要因素。產品管理直接影響和決定著其他市場行銷組因素的管理,對企業市場行銷的成敗關係重大。在現代市場經濟條件下,每一個企業都應致力於產品品質的提高和組合結構的優化,以更好地滿足市場需要,提高企業產品競爭力,取得更好的經濟效益。

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