「吵」作銷售行情: 大師輕鬆讀 NO.156

· 大師輕鬆讀 Book 156 · 大師輕鬆讀股份有限公司
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64
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大師輕鬆讀 NO.156(中英對照)

BuzzMarketing

愈多人討論,愈多人傳播;話題愈熱,產品愈賣。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

馬克.休斯 (Mark Hughes)╱話題行銷公司(Buzzmarketing, Inc.)的創辦人兼執行長,也是聯播廣播節目《空穴來風》的主持人。休斯曾任網路折扣商店「對半賣」(Half.com)的行銷副總,也曾在百事可樂、汽車零件零售商白氏兄弟(Pep boys)和行動通訊業者美國行動衛星(American Mobile Satellite)等公司擔任高階行銷主管,任職白氏兄弟期間,掌管的年度行銷預算高達4,200萬美元。休斯畢業於哥倫比亞大學商學院,目前是數家大型企業的顧問,並且在紐約大學和賓州大學擔任客座講師。

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