大師輕鬆讀 NO.805-品牌不能只靠知名度: 卓越品牌背後8大核心理念

· 大師輕鬆讀 Book 805 · 大師輕鬆讀股份有限公司
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NO.805 品牌不能只靠知名度|中英對照 

卓越品牌背後8大核心理念

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century


原書作者:史考特.貝柏瑞(Scott Bedbury)


★ 管理顧問Tom Peters等名人推薦

★ 亞馬遜網路書店排行榜暢銷書

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