大師輕鬆讀 NO.858 換上顧客的腦袋: 從 WHY 和 HOW 著手,打通銷售的任督二脈

· 大師輕鬆讀 Book 858 · 大師輕鬆讀股份有限公司
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NO.858 換上顧客的腦袋|中英對照 

從 WHY 和 HOW 著手,打通銷售的任督二脈

Think Like Your Customer

A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy


原書作者:比爾.史汀奈特(Bill Stinnett)


★喬治城大學麥克唐納商學院行銷學教授Luc Wathieu等推薦

★亞馬遜網路書店排行榜暢銷書

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