大師輕鬆讀 NO.878 顧客不想要的再好都沒用: 聰明拿捏5大成交因子的輕重之道

· 大師輕鬆讀 Book 878 · 大師輕鬆讀股份有限公司
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NO.878 顧客不想要的再好都沒用|中英對照 

聰明拿捏5大成交因子的輕重之道

The Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything


原書作者:佛瑞德.克洛福德(Fred Crawford)、萊恩.馬修斯(Ryan Mathews)


★寶鹼前執行長A. G. Lafley等名人推薦

★亞馬遜網路書店排行榜暢銷書

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