大師輕鬆讀 NO.959 比創新更重要的事

· 大師輕鬆讀 Book 959 · 大師輕鬆讀股份有限公司
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NO.959 比創新更重要的事|中英對照 

從8萬5000件新產品學到的教訓

What Were They Thinking?

Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies


原書作者:羅伯特.M.麥克麥司(Robert M. McMath)、湯姆.佛比斯(Thom Forbes)


★《聖地牙哥聯合論壇報》好評推薦

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