宅時代行銷: 大師輕鬆讀 NO.328

· 大師輕鬆讀 Book 328 · 大師輕鬆讀股份有限公司
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65
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大師輕鬆讀 NO.328(中英對照)

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面對新生態,就要有新做法;善用科技調整配銷、客服和品牌,拿下通往顧客的最後一哩!

Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

史蒂芬.迪歐李歐 (Stephen Diorio)╱畢業於芝加哥大學、巴克尼爾大學(Bucknell University),曾任花旗集團直效行銷(Citicorp Direct Marketing)和奇異業務行銷(GE Sales and Marketing)高階主管,現為IMT Strategies業務與行銷策略顧問公司創辦人兼總裁,該公司擅長以新科技提升業績,迪歐李歐輔導過IBM、美國運通、吉列(Gillette)、奇異公司、Interpublic Agencies廣告公司等企業。

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