科技惡魔與科技精靈: 大師輕鬆讀 NO.205

· 大師輕鬆讀 Book 205 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.205(中英對照)

The Change Function — Why Some Technologies Take Off and Others Crash and Burn

科技業,每年浪費數十億美元製造出一堆科技惡魔。科技人總以為,只要產品夠炫,自然有人在門口大排長龍。事實證明,大排長龍的地方,往往是堆放滯銷品的倉庫。關鍵在於,科技能不能順應「改變機制」,確實找出消費者安於現狀的危機,以及改採新科技產品的假性轉換痛苦!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

皮普.柯本 (Pip Coburn)╱畢業於布朗大學(Brown University)以及賓州大學華頓商學院(Wharton School, University of Pennsylvania),現為「柯本創投」投資顧問公司(Coburn Ventures)創辦人,並擔任避險基金的基金經理人,每週通常撰寫300餘份科技業的投資報告與市場變化報告。柯本在創業之前,曾任投資公司「瑞銀投資研究」(UBS Investment Research)科技事業部董事總經理兼全球科技策略師,並曾任紐約機構投資管理公司「林區梅爾」(Lynch & Mayer)資深副總裁。

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