大師輕鬆讀 NO.616(中英對照) The Long Tail-Why the Future of Business is Selling Less of More 長尾現象逐漸發酵,代表消費者有無限多的選擇,也代表企業必須將目光從大眾暢銷商品,轉移到更多小眾利基市場,把每個消費者當作一個個獨立的個人。 ★《出版者周刊》、《Bookmarks Magazine》好評推薦 ★《紐約時報》、亞馬遜網路書店排行榜暢銷書
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