About this ebook
本教材是為初階到中階的商標培訓課程而設，分別就授權的概念、類型、如何構建授權的附加價值與釐定相關的策略以及授權協定 (契約) 的內涵與重點等分別進行討論，務求理論與實務並重，並兼顧智慧財產領域已日趨國際化的市場形勢，從國際授權和管理、法務兼論的面向來觀察這個領域中的諸多問題，以期使學者能對當前在商標授權領域中的重點問題能有一個較為完整的認識，並能儘速因應競爭日益激烈和授權日益複雜且精細的市場環境。
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