About this ebook
�《客戶管理方法》秉承“以客戶為中心”、“客戶為王”的戰略思想，編者參閱了近年來在國內客戶管理領域較前沿的理論及大量案例，結合我國企業在營銷管理中存在的實際問題，對客戶管理的策略方法進行了闡述。內容涉及客戶開發管理、渠道客戶管理、客戶促銷管理、客戶資信管理、客戶關系管理、客戶服務管理及客戶信息管理等方面。
當你讀完本書后，你將發現：在一個控制客戶變得越來越難的世界里，你已掌握了不再為此煩惱的客戶管理方法。
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