巴西重點產業商機探索:參展行銷

· 外貿協會(UDN)
eBook
346
Pages

About this eBook

如何成功參展拿訂單


參加展覽,是廠商展示產品、拓展生意的重要行銷活動。


仔細觀察展覽會場,發現有些攤位總是人潮絡繹不絕,有些攤位卻始終冷冷清清,為什麼會有這麼大的落差? 原來,想要締造亮眼的參展績效,須做充分的準備,還要有周詳的策略、以及專業的參展行銷技巧。


掌握致勝策略 締造亮眼成績 《參展行銷》全書有系統地介紹如何選擇合適的展覽、如何準備參展、如何運用有效的接待技巧,開創最有利的成果,還有展後如何繼續行銷,是參加展覽不可或缺的教戰工具書。

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