廣告案例精選

· 西南財經大學出版社
Ebook
170
Pages

About this ebook

廣告學是一門實踐性很強的學科,因此本教材博採眾長,融合中西,突出應用性原則,重視理論和實務的有機結合,在立足於介紹廣告學基礎知識的同時,吸取了一些前沿的理論和觀點,並配以足夠數量和不同類型的案例,具有很強的針對性和應用性,重點培養學生的創新思維能力和實踐能力,旨在提高學生行銷與廣告實踐的綜合能力。

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