坚守与变革?遭遇大数据时代的传统出版业

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· 社会科学文献出版社
Ebook
421
Pages

About this ebook

本書創造性地對我國出版業十年累計數據資源進行了詳細的分類測算;在此基礎上,對傳統出版業已有數據與互聯網等新興產業數據進行了較為深入的特徵比對,深入剖析了大數據對傳統出版業帶來的影響與衝擊;梳理了國家推動出版業進入大數據時代的舉措,選取了15家傳統出版機構、新興出版機構和互聯網內容企業的大數據應用案例加以分析;提供了國家相關政策,大數據基礎知識、實施流程、主要工具等能指導出版機構實際工作的相關知識。

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