事件行銷100: 造勢成功的100個EVENT

· 遠流出版
Ebook
400
Pages

About this ebook

作者共蒐集了100則行銷個案,並從EVENT的觀點分成八大類,以介紹事件行銷這股新潮流。

1.作者張永誠曾參考行銷工作多年,現為羽田機械公司的顧問,著有《賣手》、《計策學》、《賣點100》。

2.本書由羽田機械公司執行長暨中興大學企研所教授黃營杉專文推介。

3.本書曾獲時報開卷版題為「九0年代企業大趨勢」的推薦書。

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.