策略高手101

· 實戰智庫 Book 4 · 遠流出版
Ebook
224
Pages

About this ebook

策略家有幾種不可或卻的特質:想得深,看得遠,算得準,用得活。本書的100則個案,描述的就是這些高手如何運籌帷幄、決勝千里,如何洞見未來、掌握現在。

你可以把它當做即學即用的隨身錦囊,也可以將它視為啟發靈感的策略智庫。觸類旁通之後的你,就是那第101位策略高手。

About the author

張永誠,一九四六年生,國政政治大學政治研究所畢業,曾任職立法院編撰、聯廣公司、哈佛企管顧問副總經理,以及管理雜誌、行銷;推銷雜誌總編輯、首都早報副社長等,現任教國立中央大學企管系,並任羽田機械行銷顧問。著有《策者謀略》、《計策者謀略》、《計策學》、《事件行銷一○○》、《選戰行銷》(遠流版)

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